With over 17 years of experience spanning Data analytics, Product Marketing, MarTech consulting, ABM and Product management, Arpit currently serve as the VP of Growth Marketing & Analytics. Additionally he is Co-Founder and Product Head at DiGGrowth, a startup dedicated to revolutionizing marketing intelligence & spend optimization using AI and Data driven strategies.
Did you know that implementing technology can slash customer response times by 90%? Data analytics can revolutionize decision-making for 75% of businesses. Just imagine a world where responses are quick, interactions are personalized, and data-driven insights drive your moves. No doubt, there are challenges. But seamless integration, comprehensive training, and impenetrable data protection can solve […]
Facebook is quite popular among people, but very few know about Facebook advertising and how to use it effectively. Facebook ads have become so ubiquitous that we overlook them while scrolling through the platform. But for marketers, this presents a huge opportunity—to leverage it and drive a crucial return on investment. But where do you […]
If you’re looking to win the digital game, you’ve got to know how to play with data. Enter web analytics—your secret weapon to understand what’s happening on your website, who’s visiting, what’s working, and what’s not. We’ve put together this guide to help you get to grips with web analytics, show you why it’s crucial […]
We live in a world where data acts as a compass to lead enterprises in the right direction. The secret to maximizing the potential of your online presence in the digital age is to understand user behavior. Enter web analytics, a potent technology that reveals the mysteries held inside user interactions and offers priceless insights […]
“Information is the oil of the 21st century, and analytics is the combustion engine.” Peter Sondergaard This quote from the former VP at Gartner summarizes the importance of analytics. You need to know the pulse of your audience to make the most intelligent marketing decisions. The web analytics market has been growing steadily in the […]
There are various success metrics that you can consider depending on the goals and objectives of your business. Some common success metrics include revenue growth, customer acquisition and retention rates, profit margin, market share, customer satisfaction, and employee productivity. These metrics can provide a comprehensive view of your company’s performance in different areas. Setting up […]
Start your journey to business excellence by harnessing the power of ROI measurements. Measuring returns on investments, as successful businesses have discovered, is the key to unlocking growth and driving strategic decision-making. By leveraging the insights provided by ROI metrics, you obtain a better knowledge of the effect of your company initiatives and may build […]
Did you know that B2B companies with excellent revenue metrics outperform competitors in terms of growth? Why? This is due to the fact that revenue indicators are crucial for determining and enhancing B2B marketing performance. Unlock the Power of Revenue Metrics! Learn how to track and optimize your business performance with the right metrics. Get […]
As a sales leader, navigating the complexities of your sales process can often feel overwhelming, especially when preparing for critical meetings. The key to simplifying this challenge lies in understanding and leveraging sales pipeline metrics—the measurable indicators that provide insights into your team’s performance and the health of your sales funnel. While modern sales teams […]