Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

Cookieless Future: How to Market Effectively Without Third-Party Cookies

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

Top B2B Ecommerce WordPress Themes: Features and Benefits

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

A person using a laptop with Adobe's logo, discussing migration from AppMeasurement.js to Adobe Web SDK.

Why Migrate from AppMeasurement.js to Adobe Experience Platform Web SDK?

Is your analytics setup keeping up with the fast-paced digital world? With real-time data processing and evolving privacy regulations, is it time to move beyond AppMeasurement.js to Adobe Web SDK? Adobe Analytics has been a leader in digital analytics, providing businesses with insights into user behavior, engagement, and conversions. AppMeasurement.js served as the core JavaScript […]

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Understanding AppMeasurement.js and Its Limitations

Have you ever wondered how Adobe AppMeasurement.js has shaped digital analytics and why businesses are now transitioning to modern tracking solutions? Adobe AppMeasurement.js is a fundamental tool for tracking website user behavior in Adobe Analytics. For many years, it has helped businesses collect, analyze, and optimize their digital interactions by tracking visitor engagement, campaign performance, […]

Graphic showcasing AI integration with HubSpot for enhanced CRM solutions, featuring an illustration of a woman using a laptop.

HubSpot and AI – A Match Made for Smarter CRM

Customer relationships have evolved beyond mere data points, they’ve become the canvas for crafting personalized experiences at scale. Conventional CRM systems often battle with handling large datasets, identifying the most valuable leads, and providing timely insights.  That’s where HubSpot CRM, powered by AI enters the game. Together, they offer a smarter, more efficient way to […]

A person interacts with a digital interface, highlighting the integration of HubSpot AI in transforming CRM and marketing.

AI in HubSpot: Transforming CRM and Marketing Automation

What if your CRM could anticipate your customers’ next move? What if your marketing automation system didn’t just run campaigns but learned from each interaction to improve the next? AI is turning this “what if” into reality, and HubSpot is at the forefront of this transformation.  Research shows that companies using AI for lead scoring […]

Illustration of a marketer using a laptop with Salesforce Mobile Studio branding, featuring a phone and cloud symbols in the background.

Salesforce’s Mobile Studio in Marketing Cloud Engagement – All You Need To Know

We live in a digital-first world where smartphones have become our constant companions. Mobile devices now account for over half of global website traffic and more than 60% of consumers prefer to find information about brands and products with their mobile devices. For marketers, this shift presents both a challenge and an unprecedented opportunity. The […]

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Top 5 Marketing Automation Trends to Watch Out for in 2025

The marketing landscape has transformed dramatically over the past decade. The days of broad, one-size-fits-all campaigns are gone. In their place, marketing automation has emerged as a game-changer, empowering businesses to streamline operations, deliver hyper-personalized experiences, and maximize ROI. From predictive analytics to AI-driven insights, automation isn’t just a tool – it’s the necessity for […]

An illustration promoting Salesforce Einstein AI, featuring a person working at a computer with icons representing smart business solutions.

Understanding Einstein AI: Salesforce’s AI-Powered Platform for Smarter Business Solutions

“Data is the new oil”, they say, but what if you could turn that data into actionable insights instantly? Imagine having the ability to predict what your customers need before they even ask for it – this is what Salesforce Einstein AI makes possible. Currently generating over 200 billion AI-driven predictions daily across all Customer […]

Illustration of two people analyzing data on a HubSpot dashboard, promoting marketing and sales optimization with AI tools.

Top HubSpot AI Tools to Improve Efficiency in Marketing and Sales

75% of marketers say using AI for automation helps them reduce time spent on manual tasks, freeing them up to focus on other important jobs. In fact, 52% of sales professionals report using AI for data analysis to enhance their workflows. If you are using HubSpot as your CRM platform, you’re already on your way […]

A person using a computer with a HubSpot AI roadmap graphic, emphasizing future features and advancements in technology.

HubSpot AI Roadmap: Future Developments and Features

AI is no longer a vision of the future, it’s a reality that is transforming the way businesses function today. According to McKinsey, companies that are AI leaders are already seeing a 20% increase in earnings before interest and taxes (EBIT)[1] through AI adoption. At the heart of this revolution, HubSpot is rewriting the rulebook […]

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