8 PPC Trends and Statistics to Watch Out for in 2022
By Ayushi Rana
Dec 15, 20217 min read
Pay-per-click (PPC) is considered one of the most effective methods of paid advertising. About 75% of people click on PPC ads because it directly answers their search query. If this doesn’t convince you, here are some more digits that answer why implementing a strong PPC trends in 2022 is important:
- The market value for search ad spending is expected to reach $137 billion by the year 2022.
- Google PPC ads have one of the biggest ROI, of about 200%.
- Traffic generated via PPC advertising brings nearly 50% more conversions than organic advertising.
Businesses that invest in PPC advertising earn revenue of $2 for every $1 that is spent. There are certain steps to lead the way to your advanced PPC strategies so that high ROIs follow!
Top 8 Best PPC Trends for 2022
1. More the Merrier: Choose Multiple Platforms for Advertising
Major businesses keep their prime focus on Google ads for advertising, which by the way, is a great choice. There are millions of advertisers on Google ads. But this does not mean that your business should be restricted strictly to Google ads. Other social media platforms work as a great equivalent to Google ads. Say Facebook; there were 10 million active advertisers on the platform in Q3 2020 who had 2.74 billion active users to target. And these numbers have gone up ever since, reaching an all-time high of 2.89 billion users in Q2 2021.
Facebook is a go-to social media site for businesses looking to increase brand awareness, improve customer loyalty, and generate sales. Researching the ad networks and checking if they align with your PPC goals is always a good idea and one of the most advanced PPC trends!
2. Spark Up Dead Relationships: Launch a Remarketing Campaign
A remarketing campaign is probably the best thing you can do for your business. The average click-through rate (CTR) for a retargeted ad is 0.7%. This is surprisingly 10 times CTR for display ads. They are more likely to choose your product over your competitors.
You can use Google ads, Bing ads to engage with remarketing campaigns. However, people do prefer Google ads because of their massive reach.
3. A Little Something Extra: Include Ad Extensions
Major companies with a history of online ad campaigns are already familiar with ad extensions. Since extensions are constantly updated, it is a wise decision to keep an eye for the latest releases. Some of the useful extensions included in Google ads are:
- Message extensions: Add a message extension so that mobile users can directly reach your team. You can receive and reply to messages and also set up automated responses. The hospitality and travel industry mostly use this ad extension.
- Call extensions: Including a phone number with your business ad works in your favor so that your customers can call or reach you with one click. These call extensions are used mostly for emergency services like heating and cooling systems.
4. First Things First: Design the Mobile-First Landing Pages
Everybody has switched to mobiles and businesses now aim to please mobile users with good reason. About 70% of all paid search impressions are on mobile.
A good landing page is usually fast, functional, intuitive, and relevant. If you are looking forward to increasing your ROI, design a mobile landing page first.
5. Throw a Little Dynamicity with the Search Ads
Dynamic search ads use the website content to target your ads and fill the gaps in your keyword based campaigns. You reserve the right to choose the landing pages, categories of pages that Google will use to generate dynamic ads.
Choose those pages which are rich in content and constant. Google creates long tail targeted keywords on dynamic search ads.
6. Two Peas in a Pod: Select a Similar Group of Audience
One of the most innovative and advanced PPC trends is to try lookalike audiences on Facebook, and also audiences on Google ads. Though available on different platforms, both audience types help the business reach users similar to the existing followers, customers, and website visitors.
Facebook and Google ads mostly automate their ads; you need to provide the initial data set, which does not take more than a few minutes. For better results, combining your audience from both the platforms can increase your conversion rate.
7. Recheck. Recheck. Recheck: Reassess How You Report
You might be using the same performance reports for years but now is the time to update. Adding data to your reports can be a useful strategy for 2022. For say, Google removed the average top metric and suggests that you now use the absolute top impression rate. Both Google Ads and Microsoft ads have graphs in handy, which you can use at any time.
While reassessing your reports, lookout if the information is actionable on the data you are using currently, and what metrics you could add. It will help in making beneficial decisions for the business.
8. Enter Artificial Intelligence
The economic impact of artificial intelligence is all set to change the nature of PPC campaigns in the forthcoming years. With artificial intelligence you can automate keywords after a particular event, for example, when CPC falls below a certain level.
This trend is taking shape actively because you automate ad campaigns using AI technology. Artificial intelligence can help automate bids, optimize ad campaigns for long tail keywords and provide diagnostic data for active keywords. AI experts expect AI to help reach the economy to 15.7 trillion by 2030.
Take a Giant Leap
It’s time you took matters into your own hands and didn’t let another day pass by without trying new and advanced PPC strategies. Not sure how to implement the latest PPC trends for an effective boost to your business? Do not fret, Growth Natives is here to help!!!
Tell us about your queries, and together we can come up with an optimal solution. Talk to us today!!