Best Marketing Attribution Models Marketers Cannot Ignore
By Subhadeep Bhattacharjee
Apr 12, 20227 min read
A customer’s journey and interaction with a business isn’t necessarily a straight path. Since brands use multiple marketing channels to target customers, the path to product discovery, engagement, and transactions can be unique to each customer. For instance, a customer may discover your brand on a billboard, recall it on social media, research about your products on your website, and shop the product on Amazon!
So, which of these touchpoints influenced your customer the most to buy your product?
As a marketer, it is important to know which of your marketing campaigns are driving the maximum sales. At the same time, you must also identify the laggers and push them toward success. Marketing attribution models can answer the questions you have regarding the performance of your different marketing campaigns.
In the infographic below, we will see what a marketing attribution model is, which ones are the best, and why.