The only way to express a thought is through words. The only way to reach your audience is by finding meaningful words that matter to them. In short, the right content is what people want, which, when done with the proper pull, becomes a successful
Calling all content creators! Are you tired of feeling like you’re shooting content in the dark? Well, put down your content quiver, and let’s talk about a little something called a content gap analysis. Think of it like a game of “Content Te
If you are reading this piece, you would perhaps have heard about ChatGPT, the most talked about tech topic on the Internet today. For the uninitiated, this natural language processing (NLP) tool has been termed a Google Search Killer by some experts. In an ea
For 91% of marketers, their most important goal is lead generation. One surefire way of ensuring leads is through a content strategy for your channels. At times you may have a plan in place but are unsure about its efficacy. A website audit helps take away tho
The well-known brand GE shared a story about how its LED lamps helped grow lettuce for a Japanese firm. The story went viral on Reddit as an example of agri-industrial innovation. GE, without directly being mentioned, used it to validate their strong
“Communication is at the heart of e-commerce and community.” – Meg Whitman, President, and CEO of Hewlett-Packard Ecommerce content marketing gives you an edge to seamlessly communicate with your customers and at the same time, stand out from your compet
Content marketing is one of the most valuable strategies in the digital landscape. From attracting traffic to lead generation, creative content marketing plays a vital role in brand recognition and conversions. The following statistics offer us insights into t
Do you want better SEO results? Repurpose your existing content and achieve greater success. You have already invested in creating the original content, why not repurpose it and use it to increase your reach. Get an idea of the overall success of your original
What Is Content Repurposing? Repurposing is how you can make the most out of your content, be it a trendy topic or something that wasn’t successful enough. It is a practice to utilize the topic you’ve already covered to improve its reach and engagement