Importance of Search Engine Optimization (SEO) For Your Business
By Deepika Samant
Dec 2, 20197 min read
SEO is the most powerful among all other online promotion practices; especially when you rely on organic traffic as the main source of visitors to your website. This post is dedicated to highlighting the importance of SEO for your business website. Let’s start digging!!
Helps in Generating Website Traffic
Getting your website ready and launching itself wouldn't attract visitors to it, you need to optimize it for search engines to show up high in various search teams. The higher your website ranks in search results for multiple keywords, the more traffic or visitors you will get, as simple as that. According to the Advanced Web Ranking CTR study, the website ranked at #1 position in Google has a 27.5% Click Through Rate, on an average. This means if your website is placed at the top position for a particular keyword, it will get 27-28 clicks out of every 100 times when that keyword will be searched. CTR drops with every following position in the search results.
Helps in Building Brand Credibility
There is a value in appearing high in the search results for keywords directly related to your product/services or industry. When your website keeps showing up high in search results for various short and long-tail keywords, that creates credibility in the user mindset about the authenticity of your brand, and they tend to click and visit your website. Users note all search results and subconsciously mark brand names that keep showing up for various searches and feel it be genuine, as google is recommending it time and again. While doing SEO, you not only target the prime keywords but also work for various LSI (Latent Semantic Indexing), negative keywords, cross keywords that get your website ranked high for multiple searches.
Source: SEO 2019 Stats
Helps You Reach Your Targeted Audience With High Intent
People search the internet for everything; from software to run their business or a routine purchase like finding a store for fresh-baked bread. SEO can help your website to rank high and get in front of your targeted audience; when they search for information about products/services that you (too) are selling. It is a huge opportunity to get new customers that as a marketer you shouldn’t miss. In fact, the digital marketing experts believe that 62% of consumers prefer to search online at first whenever they need any information about any topic, product, services or business and 41% of these are sales-ready leads. So if you wish to get in the eye of new customers you need to rank top in the search results related to your product/services keywords.
SEO is 365 X 24 X 7 Sales Executive
Your search engine optimized website is always available to represent your business, provide information and answering main queries of your prospects. Search engine optimized is your multitasker, highly qualified sales representative who does his best to get in business leads and ultimately the sales. In other words, SEO makes your website a sales rockstar. The added online marketing concepts like chat boats, autoresponders, retargeting marketing has made the website more responsive and all-time available without human support. This has provided an advanced level of personalized customer interaction, direct customers response, and thus more conversion rate.
SEO Can Be the Most Cost-effective Marketing in the Long Term
SEO is one of the most cost-effective forms of online marketing. Investing once in SEO keeps your website getting traffic and qualified leads; who already are interested in your product/services. Finding your site at the top makes them feel you are the right partner, and they decide to buy from you. Moreover, focusing on a few keywords get you ranked for many other related keywords, for which you are not even investing. Moreover, getting more organic online lowers your customer acquisition cost (CAC).
SEO is a must-have of the "New Age Marketing"; it will affect everything from your brand recognition to your overall business profitability. Getting an SEO expert in your team or hiring 3rd party agency both are a good idea to kick off your SEO efforts. We can help you in your SEO adventure and drive excellent results for you just like we have done for hundreds of our customers; write us an email at email@example.com