Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

10 Best B2B Ecommerce WordPress Themes

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

Illustration of three people discussing web personalization with a computer screen showing graphs.

How Web Personalization in Marketo Improves Conversion Rates

Today, businesses face the challenge of capturing and retaining the attention of increasingly discerning customers. The key to overcoming this challenge lies in creating a tailored customer journey that is not only personalized but also highly relevant to the individual’s needs, preferences, and behaviors. Such a journey goes beyond generic interactions to deliver content, offers, […]

Illustration of a person with digital interfaces and technology symbols representing Salesforce Service Cloud with New AI-powered conversational Intelligence

Salesforce Service Cloud Gets Smarter with New AI-Powered Conversational Intelligence

The future of customer service just got a whole lot smarter! Salesforce, the global leader in CRM, has announced a slew of updates to its Service Cloud platform. What’s special about these updates is that they aren’t just tweaks. These innovations can give you the power to understand your customers’ needs like never before. They […]

Illustration comparing Microsoft Dynamics 365 and Salesforce for business use, depicting a person working on a laptop.

Microsoft Dynamics 365 vs. Salesforce – Which One to Choose for Your Business?

So, you’ve decided to implement a CRM system in your workflow? Excellent! You’re on the verge of introducing a tool that’s going to transform the way you work.  Quick access to customer data, personalized interactions, and stronger connections are what you’re going to benefit from.  But, which CRM tool should you trust? If not sure, […]

An illustration of a person using a laptop with graphics indicating Salesforce Einstein AI integration and agile development.

How Low-Code AI Integration with Salesforce Einstein 1 Studio Drives Agile Development

Remember when developing custom AI features for your business felt like a sci-fi concept? Complex coding, cryptic interfaces, and endless improvement cycles required coding professionals. Let’s discover how Einstein Studio 1, with its low-code capabilities, is making building AI features in Salesforce a breeze. Overview of Salesforce Einstein 1 Studio and its AI Integration Abilities […]

Illustration of mobile apps on various devices with text

Maximize Revenue Using Proven Mobile Apps Monetization Strategies

Does your business have a mobile application? If yes, let’s talk about generating revenue through it. We are talking about monetizing your application to turn those downloads into dollars. App monetization is the combination of art and science that can turn your users into revenue generators. All it needs is a strategic implementation of features […]

Image illustrating how HubSpot CRM and Sales Hub transform sales team operations and drive better results

How can HubSpot CRM and HubSpot Sales Hub do wonders for the Sales team?

In today’s highly competitive business environment, sales teams require tools that help them operate more efficiently, collaborate better, and close deals faster. HubSpot CRM and HubSpot Sales Hub are designed specially to meet these needs, offering a robust platform that streamlines every part of the sales process. We have expertise in helping businesses leverage the […]

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Unleashing the Power of Generative AI Experts: A Guide

“Generative AI is poised to redefine the future of work, as it presents unprecedented opportunities for innovation and efficiency.”- World Economic ForumGenerative AI experts play a crucial role in shaping the future of artificial intelligence by developing advanced models that can create text, images, music, and more. Their expertise lies in understanding and fine-tuning AI […]

Illustration of a person interacting with digital elements, alongside text promoting Salesforce Marketing Cloud Supercharges for business growth.

5 Ways Salesforce Marketing Cloud Supercharges Business Growth

Today, every business wants to generate higher revenue and faster growth at a lower cost. However many of them find it challenging to align their teams, processes, and technologies to achieve these business goals. That’s where a robust marketing automation platform like Salesforce Marketing Cloud (SMFC) can be your closest ally. Renowned as a digital […]

A person working on a laptop, accompanied by a graph and trophy, under the text

How to Optimize the Cost of HubSpot

HubSpot is a powerful platform that combines CRM, CMS, marketing, sales, and service hubs to help businesses grow faster and better. However, as with any comprehensive tool, costs can add up quickly if not managed effectively. Optimizing the cost of HubSpot without sacrificing functionality is key to maintaining a high return on investment (ROI) and […]

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