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Do Marketing Automation and Robotic Process Automation Go Hand in Hand!

Forrester predicts that more than 40% of enterprises will create state-of-the-art digital workers by combining AI with Robotic Process Automation (RPA). The RPA market will reach $1.7 billion in 2019 and $2.9 billion in 2021. By definition, Robotic process aut

Sakshi Arora

Key Skills & Roles Required For Successful B2B Event Marketing

B2B Event Marketing– According to AdStage, 8% of B2B marketers use in-person events for lead generation initiatives. This is particularly important considering 73% of marketers are prioritizing lead quality in 2018. Depending on the size of the organizat

Sakshi Arora

Best Practices For Marketing Content Audit & Revamping Strategy

“Content isn’t the King it is the Kingdom”! Thinking about revamping your content marketing strategy or simply looking at building a content development plan, the one thing you will need to do is conduct a thorough audit of your existing content. Bef

Sakshi Arora

Smarketing – Aligning Sales and Marketing for Greater Success

Sakshi Arora

Common Marketo Implementation Challenges to Avoid

Based on our first-hand experiences I am sharing the most common Marketo implementation challenges to be aware of as you implement/scale your Marketo Instance If you are implementing or enhancing your Marketo footprint you are already working with one of the b

Sakshi Arora