7 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
15 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
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We survived the COVID-19 pandemic, and businesses across the globe moved toward a post-pandemic market recovery. However, the peace was short-lived, as we now stand on the cusp of another challenging economic downturn thanks to the ongoing Russia-Ukraine crisis. As a result, marketers have a tough time as they have to do more with fewer […]
Let’s start by addressing the elephant in the room – It isn’t the best time to start a startup! It may sound a bit clichéd, given the whole startup ecosystem is based on solving problems that the big corporations and existing players in the market tend to overlook. However, even startups are a function of […]
A well-planned Salesforce architecture lays the groundwork for scalability and governance as your use of Salesforce matures. One of the key decisions you’ll need to make is whether to use a Single-Org or Multi-Org strategy. This choice will impact your data model, security, and reporting capabilities. In this blog post, we’ll explain what single-org and […]
Sales Sally. Marketing Margery. Tech Taylor. Accounting Arya. Recognize them? Hint. Your marketing or sales might be using something similar already. These are buyer personas—a semi-fictional representation of your ideal customer. They are like the compass that gives directions to your inbound marketing strategy and product development. Buyer personas are created based on research of […]
If you ask 10 people for the definition of DevOps, do not be surprised if you get 10 different answers! And therein lies the problem. While companies try to implement it (which is not bad), not everybody gets it. Organizations rush into implementing DevOps without completely understanding how it works. The result? Poor implementation and […]
“Email has an ability many channels don’t: creating valuable personal touches at scale.” David Newman, Founder, Do It! Marketing Marketers are still talking about email marketing and using it in their everyday marketing practices for a reason. Email continues to be one of the most effective ways to generate leads and convert prospects. Emails are […]
API keys have been one of the three methods of authentication on HubSpot among OAuth and private app access tokens. As a part of ongoing effort to boost cybersecurity and protect customers’ data, HubSpot has decided to sunset the API keys. Yes that’s correct, HubSpot announced on June 1, 2022 that it will phase out […]
We all have attended webinars at some point in our careers. Ever noticed an instant email that lands in your inbox the moment you register? How does that happen? Is someone tracking registrations and sending these? In most cases, no. These trigger-based emails are workflow automation created in tools like HubSpot. A workflow is a […]
Software development as we know it today has come a long way. During its evolution emerged three critical milestones: Adopting DevOps and Agile practices requires a deep understanding of the differences and similarities between these two and when they can work together. In this blog, we’ll explain all this and a lot more. But before […]