7 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
15 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
15 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
Proper reporting is key to a profitable business. But that is often easier said than done, especially when using marketing automation tools such as Marketo. Marketo offers a comprehensive reporting system with the space to generate a variety of reports. So, which one do you use and when? What is the purpose of these reports? […]
Did you know that 70% of online businesses fail due to poor usability? At the same time, every dollar spent on a good user experience has the potential to earn $100 for a business. Hence, when designing your website or app, usability testing becomes a must. Web design has come a long way since the days […]
Ecommerce is a billion-dollar industry in the US alone. Global retail eCommerce sales are estimated to reach $8.1 trillion by 2026. So, if you want to stay ahead in this thriving market, you need to start making some smart investments to upgrade your eCommerce platform. The right eCommerce platform can help your business thrive but […]
Google is the most dominant player in the analytics market which commands over 55% of the market share. Since its launch in 2005, it has been a boon to marketers for helping them track traffic, understand markets, and improve visibility on search engines. Naturally, marketers around the world are rejoicing at the long-awaited launch of […]
Welcome to our guide on how to upgrade your eCommerce store to Shopify 2.0! Shopify has established itself as one of the leading platforms for creating stores. It’s no surprise why. With its features, scalability and user friendly interface entrepreneurs and businesses worldwide have made it their top choice. However, in today’s evolving eCommerce landscape […]
Data analytics generates maximum interest among marketers and has redefined the way business is done. Big Data and Artificial Intelligence are dominating the business landscape. Big Data alone is projected to be a $103 billion industry by the end of this decade. Most experts believe that Data Science is reshaping the post-covid world. Before the […]
“Technology is causing a set of seemingly disconnected things—shortening of attention spans, polarization, outrage-ification of culture, mass narcissism, election engineering, addiction to technology.” – Tristan Harris Couldn’t agree more. With the ever-evolving digital transformation that’s pertinent to the growth of any organization, we have seen disconnected systems and people and have come afar in a […]
Marketing in today’s dynamic environment means customizing your approach, tactics, and messaging for your target audience to become your customer and brand advocate. However, it gets tricky when you have multiple touchpoints instead of a linear path from awareness to acquisition to retention. As many as 86% of shoppers use more than one touchpoint before […]
The Power of Upselling and Cross Selling: Boosting Revenue and Customer Satisfaction As businesses strive to maximize their profits and enhance customer loyalty, the strategies of upselling and cross selling have emerged as game-changers. Implementing upselling techniques involves enticing customers to purchase a higher-priced product or upgrade, while cross selling involves suggesting complementary or additional […]