Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

Cookieless Future: How to Market Effectively Without Third-Party Cookies

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

Top B2B Ecommerce WordPress Themes: Features and Benefits

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

a woman is standing in front of a large mobile phone holding a megaphone and a man sitting on a chair with a laptop.

B2B Event Marketing: Essential Skills and Roles for Success

B2B Event Marketing– According to AdStage, 8% of B2B marketers use in-person events for lead generation initiatives. This is particularly important considering 73% of marketers are prioritizing lead quality in 2018. Depending on the size of the organization, functional responsibilities for event-related activities may sit within multiple departments or geographies, and the skills required may […]

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Best Practices For Marketing Content Audit & Revamping Strategy

“Content isn’t the King it is the Kingdom”! Thinking about revamping your content marketing strategy or simply looking at building a content development plan, the one thing you will need to do is conduct a thorough audit of your existing content. Before you begin auditing make sure audience segments and their information needs have been […]

Smarketing – Aligning Sales and Marketing for Greater Success

Smarketing – Aligning Sales and Marketing for Business Growth

Sales and Marketing alignment is an indispensable element in any organization’s success mantra and stating this is nothing, but well, a broken record. In theory,

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Avoid Common Marketo Implementation Challenges for a Smooth Setup

Marketo Implementation Challenges: How to Triumph Successfully Embarking on a Marketo implementation journey with the help of a marketo agency can be truly transformative for your business. Nonetheless, with great rewards come great challenges. To ensure a smooth and successful implementation of Marketo, it’s essential to recognize and address the hurdles that often arise along […]

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