Tips to Improve Customer Experience – Tried and Tested by Marketers
By Shagun Sharma
Jul 16, 20217 min read
Digital transformation has led customers to become more aware and informed with higher expectations. Today, it is not easy to delight your target customer by just showcasing products; you need to go a step ahead of the usual.
As a business, you need to prioritize carving a strong customer experience strategy in order to woo consumers.
Experience-driven businesses see over 1.5x higher YoY growth than other companies in customer retention, repeat purchase rates, and customer lifetime value.
This is because 80% of consumers are more likely to purchase when brands offer experiences personalized to them.
Whether it is your already existing customer base or new target audience, you need to invest a lot of time and effort in creating strategies that will attract and retain them.
How Does a Customer Experience Strategy Benefit Your Business?
A great customer experience design strategy helps boost customer loyalty and retention. A customer experience strategy works as a foundation for companies and employees for producing quality services that escalates positive results.
Before we hop on to creating successful CX strategies, let us first understand what they are.
What Is a Customer Experience Strategy?
Customer experience is defined by every single interaction that a customer has with your company, including the pre-sales and post-sales communications. So, when we talk about a customer experience strategy, it means preparing a framework to deliver to customers a positive and meaningful experience.
Positive customer experience helps you excel in your job and successfully achieve your business goals. Hence, organizations often focus on building an effective customer experience design strategy. Your business’ success, whether you are a product-based or service-based one, depends solely on customer satisfaction. Thus, you must come up with strategies and techniques that help in enriching the consumer experience.
Several factors are accountable for the success of any strategy, which can be changed or modified depending on the response and the need. Some of those factors are:
- Customer Research
- Competitive Data Analysis
- Target Demographics
- Previous Strategies
- Product/service Scrutiny
- Business Insights
When you design a customer experience strategy, you need to keep all these factors in mind. By incorporating insights and feedback into your CX strategy you can easily align your organizational goal that will play a crucial role in improving customer experience and relationship.
Whether it is today, the last decade, or even years to come, business professionals are consistent in making customer experience the top priority of their business.
It has been observed time and again that companies who put more into their customer experience strategies, significantly achieve better customer satisfaction and also have a high retention rate.
In the coming years, more than half of the organization will probably start investing in customer experience.
You might have heard and read several times “happy customers are loyal customers”. Well, the statement being true showcases how top-notch businesses have included customer experience as their business strategy.
When your consumer is happy with you and your brand, they will not juggle anywhere else. So, if you do not value them or take them for granted by not responding to their queries, rarely engaging with them, or ignoring their service emails, they will approach your competitor. This is the reason every brand should opt for a smooth customer experience strategy to outperform their competition.
Why Do You Need a Customer Experience Design Strategy?
Customer experience is one common goal of aligning the organizational needs under one pool. By carving quintessential customer experience strategies, you can provide your customers with utmost satisfaction related to the products and services you offer.
Remember, customer experience is not a one-step module or a one-direction strategy. It is an ongoing process requiring innovative ideas and modified strategies to build undeviating interaction with customers.
Customer experience strategy is constantly evolving, where organizations are using various ways to ensure that the existing and potential customers are engaged and valued. Without this, it has become difficult for companies to succeed in this cut-throat competition. So every time, you need to reinvest in your marketing techniques and build new and innovative strategic techniques to tempt and attract your customers. In addition, aligning customer engagement strategies with customer experience will significantly serve the purpose of customer satisfaction and experience.
Tips to Build an Effective Customer Experience Strategy
1. Clear Vision
With a clear vision, you can easily reach your goal. Hence, the first step is to create a customer-centric vision, which you can interconnect with your business. A clear vision can be defined with the finite statements that act as your guiding ideologies.
Once your business ideologies are in place, they will aim in driving the organization’s behavior. You need to convey these principles to each and every member of your company, making them aware that these are the practices they need to follow while interacting with any potential or existing customer.
2. Understand Your Customers
Just like business, every customer is different, and likewise they have different needs. But one thing that ties them together is the experience they crave from an organization. This is the reason, before applying any strategy, you need to have a clear understanding of who your customers are and what they are looking for.
Understanding customers can be a difficult task, but not impossible. You need to engage with them at every step, resolve their queries, respond to their reviews, and interact with them through various channels. Building engagement will take you closer to understanding your consumers' mind, and based on this, you can reevaluate your customer experience strategy to deliver the best.
3. Create Emotional Connection
You can deliver the best experience design strategy when your customers are emotionally connected with you. Take the example of the iPhone, it has a huge market locally as well as overseas, where people wait for the next launch. This is not the same with android. Also building an emotional connection will help you to have more loyal customers as they will be attached to your services and brand.
Harvard Business Review stated that emotionally attached customers are more likely to recommend your services to others. Also, they are likely to purchase more as compared to others.
4. Gather Customer Feedback
How can you tell that customers like your products or are you delivering an amazing experience? In order to do so, you need to connect closely with your customers through feedback and reviews. Asking them to share their insights after using your service or product.
You can use online surveys, follow-up emails, live chat tools, and others. With post-interaction surveys, where you can ask your customers what they think about your products and services, and what more they expect from the brand.
Customer expectations are higher today and word-of-mouth travels fast. So, if you are providing them with the best services and seamless experience, you are all set to welcome a tremendous customer base, entitled to your organizations’ growth. However, if you think you are lacking behind, then you need to reevaluate your marketing strategies for impeccable customer experience.
Top 4 Ways to Improve Customer Experience
If you want to increase product engagement, in-app messaging is the way to go. It's a quick and easy approach to onboard and teaches people new goods or features. Because it is contextual, communicating with consumers is a breeze. For a company, launching a new feature or product may be intimidating. Similarly, it might be scary for users. Thus, in order to overcome inconsistent obstacles, adopting tools to educate consumers about new services will aid engagement and client retention.
The omnichannel or multi-channel experience provides a consistent client experience no matter where or when they contact you. This method allows you to interact with your customers across a variety of media in a seamless manner. Create services that can be accessed through any channel to bridge the gap between service and marketing. This will enable you to gain greater consumer insights, increase brand awareness, and increase your ROI.
Brands have gone from zero to infinite as a result of personalization. You should choose a tailored user experience to make the most of your marketing initiatives and increase consumer engagement. You may add consumers to the database by employing personalized and AI-powered modules. By scrutinizing consumer behavior and using real-time data, you may offer custom-made services for engagement and long-term business.
Getting a firm grasp on client behavior can aid you in identifying and addressing your weak areas in order to improve product delivery. You may track product interaction using cutting-edge analytics. You can observe your loyal customers and determine the reason for attrition by looking at insights and verifying data.
To win over their competition, companies need to focus more on delivering a better customer experience strategy. Today, it has become hard to satisfy customers, as with digital transformations, they have become more and more aware, and they know what they are looking for. So, apart from the product or service you deliver, you need to make sure that your customers are happy to connect with you and your organization.
The common issue organizations face is implementing the right strategy. Therefore, trying out the techniques mentioned above will help your organization to strengthen its relations.
Connect and engage with your customers through social networking sites and make sure that your team is always present to assist them. Use unconventional software and contemporary technologies to enhance the customer experience.