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26 Feb
Top Ways to Increase Sales with Marketing Automation

It happens rarely when a sales team reaches out to a completely clueless customer. Kudos to the abundant wealth of resources available on the web, customers now prefer self-learning than waiting for a contact person to call back.

This has proved to be one of the biggest shifts in the industry, with digital marketing automation becoming the most anticipated solution for marketers.

According to the Marketing Automation Report by B2B Technology Marketing Community, 53% of B2B marketers are actively using marketing automation today, and another 17% are considering adopting it into their current strategies.

But how exactly can you increase sales with marketing automation and close more deals?

To maximize your marketing investment, both sales and marketing must work in sync to apply customer data and nurture leads up to the final sale.

Here are the top 7 ways to increase sales with marketing automation:

Provide the Right Tools to Your Marketing Team

Manually obtaining, tracking, and passing along leads can be hectic and inefficient. With the right automation tools, your team can spend more effectively qualifying and guiding leads through your sales funnel.

Identify the Right Type of Follow-Up Throughout the Sales Cycle

Remember, not everyone will be ready to buy right away. With automation, you can identify different stages of the buyers’ journey, which can be used to segment future leads and assign the appropriate type of outreach.

Shorten the Sales Cycle

Use automated scoring programs to nurture efficient marketing that delivers more high-quality leads at a quicker pace.

Focus on Delivering More High-Quality Leads

Leveraging marketing automation platforms, you can identify the key characteristics of high-quality prospects that your sales and marketing teams can use.

Track Customer Profiles in Real-Time

Revenue opportunities are an indispensable part of your overall marketing automation strategy. Use dashboards to track customer profiles and activity, and implement the data in real-time to enhance your cross-sell and upsell strategies.

Automate Email Marketing

Email marketing automation is a widely renowned strategy used by businesses to communicate and connect with their target audience.

Increase Sales with Marketing Automation
Source: Salesforce

You can use it for both marketing and transactional emails, automatically or with a trigger.  

Re-Engage Old Leads Seamlessly

Increasing more sales is not always about nurturing new leads and driving them through the sales funnel. At times, it’s fruitful to re-engage with old clients with a decent purchase history. Automation platforms let you scan through CRM records and identify key prospects that you can re-engage to boost sales.

Remember marketing automation is not just designed for the marketing team. It works like a bridge that connects your sales and marketing teams for improved customer management nurturing and increasing sales revenue.

Marketing utilizes automation to measure and track activity, while sales use CRM to manage customer information and conversation backlogs. When both these work together, it’s obviously a more powerful option for a business to increase its sales revenue.

If you keep note of these 7 ways of boosting your productivity and sales, trust us, you will get your marketing automation right.

Connect with Growth Natives to build experiences driven by Marketing Automation for your customer’s digital journey across multiple channels.    

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