Shahzad Mussawir, currently managing the Digital Marketing team, holds 7 years of experience and expertise in PPC, data analytics, SEO, MarTech consulting, ABM, and product management. His leadership and project management skills are unparalleled in managing teams and clients. With his accountable and influential leadership, Shahzad helps the team grow and deliver its best to the clients.
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Today’s marketers are goal-oriented, data-driven, and result-oriented. With the advent of sophisticated marketing analytical tools, marketers are able to predict business trends and buying patterns within a few clicks.But, where did this all start? Let’s talk a walk down the memory lane to catch up on the evolution of marketing data and analytics.
Ever wonder what your online visitors are up to when they’re on your website? Understanding their journey, preferences, and areas of interaction is important for effective decision-making and improving your web presence. But how do you uncover these insights? That’s where you need web analytics—a powerful tool that turns user data into strategic insights. The […]
Have you ever wondered how your favorite websites seem to know what you want? How can they personalize your experience and show you content that’s relevant to you? The answer lies in web analytics. What is Web Analytics? Simply put, web analytics is collecting, analyzing, and interpreting data about how visitors interact with your website. […]
Advanced web analytics provide a powerful lever in the engine of digital transformation. They offer a means to collect, track, analyze, and interpret data from various online sources. These data-driven insights facilitate informed decision-making, which is fundamental to any digital transformation initiative. In this era of digitization, businesses that fail to adopt advanced web analytics […]