Loading...
Challenge & Solution
Turning HubSpot Into a Connected Demand Generation System
The company had HubSpot, but its campaign assets, lead management, and reporting were not connected within the platform.
The Challenges
Inconsistent Market Positioning
Campaigns focused on different AI capabilities and did not clearly explain the business problems the product solved.
Disconnected Campaign Execution
Content, paid media, email programs, and lead capture operated separately.
Leads Stalled Before Sales Conversations
Generic follow-ups left buyers’ product questions unanswered, so interested leads did not progress to conversations with Sales.
Inconsistent Lead Qualification
Unclear criteria caused qualified leads to be missed or passed to sales too early.
Limited Pipeline Visibility
Marketing could not clearly connect its campaigns with qualified leads and opportunities.
The Solutions
ICP and Messaging Alignment
Clarified the ICP and value proposition, then applied the messaging across HubSpot landing pages, forms, emails, and campaigns.
Integrated HubSpot Campaign Management
Connected paid media, content, forms, emails, and follow-up in HubSpot.
Lifecycle Automation & Nurture Optimization
Built nurture workflows that sent relevant content based on buyer interest.
HubSpot Lead Scoring and Lifecycle Automation
Configured scoring rules, lifecycle stages, qualification criteria, and sales handoffs based on fit and engagement.
HubSpot Attribution and Pipeline Reporting
Built HubSpot reports showing how many qualified leads and how much sales pipeline each campaign generated.
The Challenges
The Solutions
Inconsistent Market Positioning
Campaigns focused on different AI capabilities and did not clearly explain the business problems the product solved.
ICP and Messaging Alignment
Clarified the ICP and value proposition, then applied the messaging across HubSpot landing pages, forms, emails, and campaigns.
Disconnected Campaign Execution
Content, paid media, email programs, and lead capture operated separately.
Integrated HubSpot Campaign Management
Connected paid media, content, forms, emails, and follow-up in HubSpot.
Leads Stalled Before Sales Conversations
Generic follow-ups left buyers’ product questions unanswered, so interested leads did not progress to conversations with Sales.
Lifecycle Automation & Nurture Optimization
Built nurture workflows that sent relevant content based on buyer interest.
Inconsistent Lead Qualification
Unclear criteria caused qualified leads to be missed or passed to sales too early.
HubSpot Lead Scoring and Lifecycle Automation
Configured scoring rules, lifecycle stages, qualification criteria, and sales handoffs based on fit and engagement.
Limited Pipeline Visibility
Marketing could not clearly connect its campaigns with qualified leads and opportunities.
HubSpot Attribution and Pipeline Reporting
Built HubSpot reports showing how many qualified leads and how much sales pipeline each campaign generated.
Where Growth Showed Up
A snapshot of performance improvements across priority initiatives.
Demand Generation
- 65% increase in qualified leads
- 36% increase in campaign conversion
Lead Management
- 30% reduction in average lead response time
- 1.4× faster lead qualification
Pipeline Contribution
- 40% increase in marketing-sourced pipeline
- 92% of marketing-sourced opportunities connected to campaign activity
Building a More Consistent Demand Engine
0%
Increase in Sales-Accepted Leads
0%
Increase in Campaign Conversion
0%
of Marketing-Sourced Opportunities Connected to Campaign Activity
GrowthNativeshelpedthemarketingteamturnitsstrategyintoaconnectedHubSpotprocess.Prospectsreceivedrelevantfollow-up,salesgainedclearerleadcontext,andmarketingcouldconnectitsworktopipeline.
B2B Enterprise AI Company
Marketing Leadership Team
Conclusion
The company increased qualified leads by 65% and marketing-sourced pipeline by 40%. Growth Natives refined the messaging and used HubSpot to coordinate campaigns, improve follow-ups, and track which efforts generated sales opportunities.
Growth Shouldn’t Be Guesswork.
Let’s design what comes next—together.
2009 Killarney Way, Bellevue WA 98004
sales@growthnatives.comLegal Disclaimer: This case study is only for the intended recipients it has been shared with. Distribution or sharing without authorization is strictly prohibited.