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The company had plenty of user activity, but activity alone did not show which users were getting value, which users needed help, or which users were considering a paid plan. This made it harder for Product and Sales to act at the right time.
A snapshot of improvements across product activation, Sales follow-up, and user visibility.
Reduction in Time from Buying Signal to Sales Task Assignment
Users Needing Help Received Follow-Up Guidance
of Qualified Opportunities Included Supporting Usage Details
Growth Natives helped the company turn product activity into clearer actions for Product and Sales. By identifying meaningful user behavior and connecting it to timely follow-up, the company increased sales opportunities by 48% and product activation by 22%.
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Case Study
A Fast-Growing AI Solutions Provider
The company had a growing number of users, but it was difficult to tell which users were getting value from the product or showing signs they were ready to buy. Sign-ups and logins alone did not provide enough context. Product and Sales teams needed a clearer way to identify users who needed help and users who were showing buying interest. Growth Natives helped the company connect product activity with Salesforce Sales AI so teams could identify meaningful user behavior and act on it at the right time.
Increase in Sales Opportunities
Increase in Product Activation
Faster Follow-Up on High-Potential Users