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160% increase in online sales and improved ROAS by 30% in 4 months

About LAMAV

LAMAV® Organic Skin Science came into being after years of research, focusing on beautifully blending ancient natural wisdom and modern science. La Mav’s age defying results are inspired by skin science and delivered through nature to unmask your natural inherent beauty. La Mav is committed to educating and increasing awareness about the importance of natural and organic living that is good for you, good for the planet and good for generations to come.

LaMav

The Problem

  • Reinvent its D2C marketing strategy and achieve a faster rate of growth
  • Embrace truly integrated omnichannel marketing execution
  • Implement a martech operations strategy that was scalable
  • Reduce Customer Acquisition Cost (CAC) and increase Customer lifetime value (CLTV)

The Solution

  • Built and executed an integrated omnichannel marketing strategy increasing sales and ROAS
  • Set up an efficient conversion tracking dashboard to report accurate revenue data by marketing channel for faster decision making
  • Optimized website for relevant keywords and generated high quality organic traffic to reduce dependence on paid advertising
  • Scaled social media marketing with a strategic content calendar to boost customer engagement
  • Created strategic email marketing campaigns with stellar email copy & design layouts which resulted in increased engagement and revenue

Results

After optimizing the marketing approach, LaMav experienced a transformation in the quality of traffic and was able to nurture its customers through the sales funnel. With an effective social media marketing strategy, LaMav was able to extend brand presence and engagement. The renewed focus and modern marketing tactics resulted in

YoubySia-CaseStudy-Social Media-Marketing

271% increase

in traffic and sales through Social Media

Increase in revenue through online sales

160% increase

in online sales

Google Ads

65% increase

in revenue through optimized Google Ads

ROAS

30% improvement

in overall ROAS in 4 months

Organic Traffic

24% increase

in sales through organic traffic

YouBySia-Email-Marketing-Strategy

12% increase

in revenue through email marketing strategy

"We were looking for an experienced company that had expertise in all aspects of marketing and Growth Natives have surpassed all expectations, delivering tremendous results. They took the time to understand our business needs and tailored a package suitable for our eCommerce platform. Our revenue went up 52% within the first 30 days, our organic traffic and rankings improved significantly. The entire team is dedicated to achieving the best results for our business."

Tarj Mavi - La Mav - Ecommerce Marketing Client
Dr. Tarj Mavi
Founder, LAMAV Organic Skin Science

Improved User Experience of the Shopify Website

Built the e-commerce website with a well-defined customer journey and focus on higher conversion rates. Enhanced the website design and layout for driving meaningful result oriented engagements. Increased traffic to new customer sign-ups ratio by 50%.

Improved User Experience of the Shopify Website
LAMAV Email Marketing Campaign

Engaged Customers with Email Marketing Campaigns

Segmented buyer’s personas to set up targeted and personalized email marketing campaigns. Introduced dynamic and interactive designs, conversion focused email copy and compelling CTAs. Open rates and click-throughs rates increased and so did the revenue from email marketing. Continuous A/B testing was performed and campaigns were analyzed to curate an effective email strategy.

Build Paid Advertising Campaigns

Created a strategy for paid ads with a focus on growth and a higher return on ad spend [ROAS]. Activated and optimized omnichannel advertising across channels like social media (facebook, instagram, pinterest), search (google and bing), and amazon ads. Developed and executed a retargeting strategy to increase sales from website visitors.

Optimized campaigns by continuous A/B testing and reduced the Customer Acquisition Cost by 56%. Tracked revenue and ROAS of individual channels.

Lamav - Build Paid Advertising Campaign
Social Media Strategy

Extended Brand Awareness through Social Media

Created a social media persona strategy. Identified the high performing social media channel. Revamped the creative strategy and aligned it to the persona. Increased traffic to the website from the social channels and increased revenue from organic social by 75%.

Drove Traffic Through Organic Search

Performed an in-depth SEO analysis of the website. Analyzed LaMav’s competitors and optimized the website with buyer centric keywords. Reduced the bounce rate of the store by 4.5%. Planned, designed and executed content strategy which increased sales revenue through organic search.

LaMav - Drive Traffic Through Organic Search
Ecommerce Performance Dashboard

Full Funnel Analytics and Dashboards

Generated granular reports by channel, by demographics, region. Set up a daily conversion tracking dashboard to report accurate revenue by every marketing channel for faster decision making.

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