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Our Best Practices

31
Jul

Cookieless Future: How Can Businesses Adapt Their Marketing Mix?

The digital marketing landscape is evolving at an innovative pace. For years now, markete...

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08
Jul

Seeing Direct Traffic in Google Analytics? Embrace These 10 Tactics to Fix It

The adage, ‘the more, the better,’ works everywhere in business except when it comes ...

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29
Jun

‘Cookieless Future’ - How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovabl...

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21
Jun

How to Test and Ensure Highest Data Quality

“The goal is to turn data into information and information into insight.” – Carly F...

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10
Jun

How Predictive Analytics Helps With Automated Sales Forecasting and More

Did you know that the global predictive analytics market is expected to reach $35.45 bill...

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05
Feb

Data Cleaning - All You Need to Know in 2022

​Did you know that B2B data decays at a rate of 35% annually? In other words, one-third...

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31
Jan

Interactive Weekly Reports For Performance Tracking

For decades, traditional written reports have been used by businesses to analyze their pe...

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28
Jan

Digital Analytics: Why It Is Important and How To Get Started

Is digital analytics powering your business’ decision-making strategy? If not, you are ...

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