Resources

At Growth Natives, we believe in sharing knowledge and #growingtogether. To this end, we have compiled our expertise and insights into a series of resources for any curious mind to peruse and learn from.

Marketing Automation

HubSpot Inbound 2022 Product Updates

HubSpot Product Updates – Sept ‘22 Inbound Edition

  • HubSpot
  • Marketing Automation
  • Marketing Strategy

“Technology is causing a set of seemingly disconnected things—shortening of attention spans, polarization, outrage-ification of culture, mass narcissism, election engineering, addiction to technology.” – Tristan Harris Couldn’t agree more. With t

Sakshi Arora
Sep 29, 2022 7 min read
The Ultimate Guide to Upselling and Cross-Selling

The Ultimate Guide to Upselling and Cross-Selling

  • Marketing Automation

Upselling and cross-selling make perfect sense at a time when businesses are staring at a possibility of an economic slowdown. These two sales techniques hold the potential to retain your existing customers and make them your brand advocates which eventually h

Olympia Bhatt
Sep 27, 2022 7 min read
How to Execute Account-Based Marketing in HubSpot

How to Execute Account-Based Marketing in HubSpot

  • Account Based Marketing
  • HubSpot
  • Marketing Automation

No matter how much time you spend in digital marketing, one thing may always break your flow—unqualified leads. An unqualified lead is an individual who has not been nurtured enough through your sales process. They might be looking for a service or product t

Ayushi Rana
Sep 9, 2022 7 min read
Hubspot Services

Low-Code to No-Code: How Is It Changing the Automation Space?

  • Marketing Automation

                         “The best code is no code at all” – Jeff Atwood  In this age, where the demand for software exc

Ayushi Rana
Sep 9, 2022 7 min read
Marketing attribution

Marketing Attribution: The Path to Impactful B2B Marketing

  • B2B Marketing
  • Marketing Automation

A few decades ago, marketing was straightforward—a simple TV or radio commercial, a newspaper advertorial, and a large billboard sign. Marketing channels were limited. Today, things are different. Search engine marketing. One-to-many social media platforms.

Olympia Bhatt
Aug 9, 2022 7 min read
Data Hygiene – How to Manage It and Best Practices Within HubSpot

Data Hygiene – How to Manage It and Best Practices Within HubSpot

  • HubSpot
  • Marketing Automation

Did you know bad data results in sales and marketing teams losing 546 hours annually? If that doesn’t sound startling enough, according to IBM, businesses in the United States lose more than $3 trillion annually in missed opportunities due to bad data. In to

Subhadeep Bhattacharjee
Jul 18, 2022 7 min read
Conversation Intelligence

Conversation Intelligence from HubSpot for Sales and Service: What’s New

  • HubSpot
  • Marketing Automation

Sales teams are always talking—with customers, leads, or partners. While they are at it, they continuously take notes and record conversations to ensure nothing slips through the crack. Though this old-school approach is a proven way to close more deals, it

Olympia Bhatt
Jun 22, 2022 7 min read
Lead Nurturing with marketing automation logo

7 Proven Tips To Improve Lead Nurturing With Marketing Automation

  • Marketing Automation

Generating leads is only the first step to a successful demand generation strategy, with studies suggesting that 80% of new leads do not result in sales. Downloading an ebook on the website or filling a form on a campaign page does not always transla

Sakshi Arora
May 26, 2022 7 min read
Scale Your Account-Based Marketing Efforts with HubSpot

Scale Your Account-Based Marketing Efforts with HubSpot

  • Account Based Marketing
  • HubSpot
  • Marketing Automation

Imagine if you could directly engage with your target audience without wasting time on drafting marketing strategies or preparing yourself to sell to unqualified leads. Sounds too good to be true? Well, it’s rather easy with account-based marketing (ABM). AB

Shagun Sharma
Apr 28, 2022 7 min read

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