Sakshi Arora

7 Competitive Analysis Tools to Search for Competitors’ Keywords

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Published on: December 16, 2021 Updated on: March 22, 2024 views Icon 249 Views

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  • SEO (Search Engine Optimization)

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Author

Sakshi Arora
Sakshi Arora LinkedIn

Assistant Manager- Content Marketing

Sakshi Arora is a seasoned content writer and marketer specializing in B2B topics such as marketing automation and website development. Leveraging her journalism background, she infuses her work with clarity and creativity, captivating audiences. Beyond her professional pursuits, Sakshi finds joy in writing about personal emotions, showcasing her introspective side and adding a unique touch to her portfolio.

Table of Contents

Don’t be devastated if your competition outranks you! Spy on them to see where you are lacking.

Competitive analysis will help in identifying the top-most keywords used by your competitors for their highly and constantly ranking pages on SERPs.

Unfortunately, 47% of people are still unaware of SEO.

Competitors’ keyword research is a sure shot way to increase your digital marketing strategy. Moreover, if you are able to gather the insights of your competitors, you can easily gain a competitive edge.

Ways to Utilize Competitors’ Keywords

  • Check for competitive keywords used and utilize them.
  • Select the top-performing keywords of your competitors.
  • Examine and target keywords not yet targeted by your competitors.
  • Find long-tail keywords used by competitors and add them to your strategy.
  • Analyze why your competitors rank above you despite the same keyword strategy.

Here are top seven competitive analysis tools and tactics you can use to find competitor keywords.

7 Competitive Analysis Tools to Search for Competitors’ Keywords

As simple as it might sound, searching for a competitor's keywords is not a task. However, competitive analysis tools play a crucial role to help you analyze how your competition is performing, discover the keywords and use them in your strategy to stay ahead of them.

Tools to Find Competitors’ Keywords

Google Keyword Planner

10,000+ keywords with high search volume, filtered based on the monthly searches, Google Keyword Planner is the must-have tool for competitive analysis. Google Keyword Planner provides you with complete information on your competitors’ keywords in no time.

SEMRush

A tool preferred by many marketers, as it shows the ranking of any domain, provides a list of keywords used by competitors and also displays the URL ranked for each term.

Keyword Spy

Avail keywords, organic campaign strategies, PPC statistics, and insights on your competitors. The results-driven from Keyword Spy is robust and more accurate.

SpyFu

Add a competitor's URL on the search box, you get the list of their keywords. In addition, you have hands-on detail on estimated monthly clicks, organic keywords, and paid keywords.

BuzzSumo

Identify the potential competitors, display the top-performing keywords, and break down the results for different domains for accurate comparison.

Ahref

With Ahref, you get access to thousands of relevant keywords used by your top competitors. Along with this, you can identify the topics and keywords that a particular site ranks for, with volume, position, and traffic.

Moz

Get access to on-page metrics of your competitor’s websites. Check the best ranking keywords they use for their digital marketing strategies.

Conclusion

With competitors’ keywords, you get insights into what will work better and what might not.

Enhance your strategy and boost your reach with competitive analysis tools.

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