D2C MATRIX
COMPLETE E-COMMERCE REVENUE PERFORMANCE VISIBILITY
Track your e-commerce business metrics across multiple marketing channels in a single place.
REVENUE PERFORMANCE (M-O-M)
The revenue performance (MOM) is an ecommerce revenue tracking system. It tracks the monthly advertising spend and the revenue generated across various marketing channels like organic, paid, social media, and email marketing.
FORECASTING PLANNER
The revenue forecast planner provides a summary of the e-commerce KPIs. This report analyzes KPIs like your media spend, traffic, conversion rates across marketing channels, transactions, Average Order Value, Revenue, and the Return on Advertising Spend at a granular level.
This will help you to forecast your marketing budgets accurately, optimize strategies and identify channels that generate revenue (or don’t) for your e-commerce business.
MEDIA PLAN
Media planning is strategically selecting a set of media platforms to run ads over a period of time to achieve your ecommerce goals.
The media plan sheet will help you keep track of the monthly advertising spend. You can adjust the budget based on your previous month’s performance.
REVENUE PERFORMANCE (DAILY)
The Revenue Performance (Daily) is similar to the Revenue Performance Month-over-Month. Here, it tracks the daily advertising spend and the revenue generated.
This helps you to optimize the monthly budgets and also helps in forecasting planner.
CAMPAIGN KPI TRACKER
While running paid ads across multiple platforms like Google, social and email, it is critical to monitor the campaign KPIs like click-through rates, cost per conversions, conversion rates, etc.
The campaign KPI tracker is a cumulative tracker that monitors KPIs and tracks the budget and ROAS.
SALES TARGET
Sales Target shows the estimated revenue that will be achieved based on the current sales record. This tracker monitors the monthly revenue target for each marketing channel.
This provides the team insights on the progress of the revenue goals. This, in turn, will help them identify the top performing revenue channels and help them optimize their marketing budget accordingly.
