Top Reasons Your Business Needs a Mobile CRM Strategy
By Akshay Singh
Feb 26, 20217 min read
The global migration of internet users from desktop PCs to mobile devices has transformed the economic landscape.
According to gs.statcounter.com, the number of global internet traffic coming from mobile devices increased from 4.70% in 2011 to 52.30% in 2020, and the numbers continue to grow.
So what does this mean for your business?
It means now customers have the privilege to access real-time information anytime, from anywhere. And they’re more likely to engage with your company through mobile devices.
The use of mobile CRM has been influential in streamlining every activity and syncing information from multiple mobile devices in real-time.
What is a Mobile CRM?
Mobile CRM is a CRM tool specifically developed for mobile devices including smartphones and tablets. With mobile CRM, your sales teams can access real-time data through a mobile CRM app while they’re out in the fields meeting prospective clients.
This helps you to increase sales, boost productivity, and generate more revenue.
Why your business needs a Mobile CRM platform
Facilitating your sales force with a mobile CRM platform extends numerous strategic benefits to your company. A research report by Nucleus finds that 65% of companies using a mobile CRM successfully achieve their sales quotas.
Here’s a look at the top reasons why your business needs a mobile CRM strategy.
Expert answers, anytime, anywhere
A mobile CRM platform gives you a whole new range of capabilities to track and manage and respond to your customers. You can implement round-the-clock cover for urgent queries and respond on the same platform your customers use.
Improved Salesforce Productivity
A mobile CRM provides immediate access to critical information to your salesforce whenever required. It makes it easy to stay connected, view customer purchase history, log activities, and so forth. This means your sales teams have more time to do what they do the best i.e. sell.
Greater Communication and Insight
A mobile CRM platform not only benefits your sales reps on the road but also the managers back at the office by providing on-demand access to evaluate the performance of each team in real-time. The increased insights make them more proactive and agile to resolve potential problems before they arise.
Less Paperwork, Faster Processing
With a mobile CRM platform, your sales reps can get an organized to-do-list, eliminating the need for sticky notes, a whiteboard, and typed-up documents. A rep can also use the mobile CRM platform to quote a prospective client, deliver order forms, and add signed agreements. As everything is visible in real-time, your supervisors can check a rep’s availability and increase accountability.
Stronger Customer Service
For every successful business, closing a sale is not the finish line as the main goal is to acquire lifetime customers that are consistently impressed by the value and commitment of an organization. Hence, it’s critical that both the sales and customer service components of your business are aligned and have access to the same up-to-date information.
A mobile CRM enables your sales and customer service teams to find, communicate and respond to the queries of your existing and potential customers.
A mobile CRM solution will make your business more accountable and profitable. With the right marketing strategy, tactics, and apt use of marketing technology, your marketing success is inevitable.
Connect with Growth Natives to discover our hyper-personalized marketing solutions.