Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

Cookieless Future: How to Market Effectively Without Third-Party Cookies

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

Top B2B Ecommerce WordPress Themes: Features and Benefits

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

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The Developer’s Evolution in the Age of AI: What’s Next? 

As AI cements its role in software development, the question is no longer if developers should adapt but how far they’re willing to evolve. April 2025 marked a turning point: AI tools are no longer just assistants—they’re becoming co-creators, reshaping not only how we write code but how we think about building software.  Looking to […]

A person checks items on a clipboard titled “The Ultimate AI Readiness Checklist for Your Marketing Ops Stack” against a light blue background.

The Ultimate AI Readiness Checklist for Your Marketing Ops Stack 

AI isn’t the future—it’s already here, quietly revolutionizing marketing operations stacks everywhere. But here’s the real question: Is your current marketing ops stack truly ready to leverage AI’s full potential?  We’re not talking about slapping on a couple of AI tools and calling it a day. Nope. We’re diving into full-on compatibility, integration, and readiness. […]

Illustration of a person using a laptop with Adobe Experience Platform Web SDK graphics and icons representing data and security.

Understanding Adobe Experience Platform Web SDK: A Comprehensive Introduction

The Adobe Experience Platform (AEP) Web SDK is transforming how businesses collect, manage, and leverage data across the Adobe Experience Cloud, which includes tools like Adobe Analytics, Adobe Target, and Adobe Audience Manager. This innovative solution offers a unified and simplified approach to tracking, replacing the need for multiple legacy libraries previously required for data […]

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How to Migrate from AppMeasurement.js to Web SDK: A Step-by-Step Guide

As businesses strive for improved data collection, faster website performance, and real-time analytics, migrating from AppMeasurement.js to Adobe Experience Platform (AEP) Web SDK becomes essential. The Web SDK simplifies data tracking by consolidating multiple Adobe solutions, such as Adobe Analytics, Adobe Target, and Adobe Audience Manager, into a single integration. However, transitioning to the Adobe […]

A vibrant illustration of two people connecting devices, symbolizing the Deep Research Connector with ChatGPT and HubSpot.

HubSpot Just Changed the Game: Meet the Deep Research Connector with ChatGPT 

Small teams, meet your new superpower.  HubSpot just became the first CRM to launch a deep research connector with ChatGPT—and it’s not just a feature drop. It’s a seismic shift. For 250,000+ businesses that trust HubSpot with their customer data, the game just leveled up.  If you’re in marketing, sales, support, or success—and you’ve ever […]

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How a Google Ads Services Agency Maximizes ROI for Businesses

It’s Not Just About Running Ads—It’s About Running the Right Ads, the Right Way If you’ve ever managed a Google Ads campaign, you know how easy it is to burn through a budget and have very little to show. The dashboard is overwhelming, the metrics are noisy, and a new feature or bidding strategy appears […]

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Adobe Target Consulting: How Experts Help You Personalize & Optimize Customer Experiences

Why This Isn’t Just About a Tool Personalization isn’t about impressing users with clever tricks. It’s about making the experience feel seamless—like the site already knows what someone’s looking for before they ask. That’s harder than it sounds. Most brands don’t suffer from a lack of data. They suffer from too much data and not […]

Graphic promoting Salesforce Commerce Cloud consulting services to enhance e-commerce, featuring a person using a mobile device.

Scaling Your E-Commerce Business with Salesforce Commerce Cloud Consulting Services

E-commerce has moved well beyond digital storefronts and product listings. In today’s landscape, successful online businesses must offer seamless shopping experiences, real-time personalization, advanced analytics, and the infrastructure to scale without disruption. That’s where Salesforce Commerce Cloud consulting enters the picture. Salesforce Commerce Cloud (SFCC) is one of the most robust enterprise-level platforms available today. […]

An illustration of a person working on a laptop with Google Ads insights, promoting smart targeting and higher ROI from an agency.

How to Choose the Right Google Ads Digital Marketing Agency for Your Business

Running ads on Google can deliver incredible results. The right campaign can bring in high-quality leads, increase brand awareness, and boost sales within days. But there’s a catch—Google Ads is powerful only when used correctly. Budget wastage, poorly written ad copy, weak targeting, and unoptimized landing pages can drain your ad spend with little to […]

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