Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

Cookieless Future: How to Market Effectively Without Third-Party Cookies

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

Top B2B Ecommerce WordPress Themes: Features and Benefits

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

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Agentic AI: The Silent Force Reshaping Marketing Ops 

“Wait, so this thing just… does it? Like, by itself?” Yes. And no, it’s not magic. It’s called Agentic AI and it’s the next evolution of marketing automation you didn’t know you were waiting for.  If you’ve been throwing AI at your ops but still relying on dashboards, approvals, and 14-tab workflows to get things done, […]

An illustration of a person analyzing data on a laptop, highlighting AI use cases for marketing operations. Title text above reads:

The AI Shortlist: Top Use Cases for Marketing Ops That You Must Know 

Back in the day, Marketing Ops used to mean fighting timelines and making friends with a dozen dashboards among other things (most of which hated you back). But somewhere between campaign chaos and analytics overload, AI quietly showed up and became the talk of the marketing operations town.  We’re not here to sell you “the […]

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Marketo & AI: Best Practices for Smarter Segmentation and Nurturing

You’ve got Marketo. You’ve got data. You’ve got 47 tabs open. Now what?  If you’re still building audiences with spreadsheet acrobatics and sending the same nurture email to 10,000 people hoping it lands, this one’s for you.   Trust us when we say AI in Marketo isn’t just hype. It’s here to rescue your campaigns from […]

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The Developer’s Evolution in the Age of AI: What’s Next? 

As AI cements its role in software development, the question is no longer if developers should adapt but how far they’re willing to evolve. April 2025 marked a turning point: AI tools are no longer just assistants—they’re becoming co-creators, reshaping not only how we write code but how we think about building software.  Looking to […]

A person checks items on a clipboard titled “The Ultimate AI Readiness Checklist for Your Marketing Ops Stack” against a light blue background.

The Ultimate AI Readiness Checklist for Your Marketing Ops Stack 

AI isn’t the future—it’s already here, quietly revolutionizing marketing operations stacks everywhere. But here’s the real question: Is your current marketing ops stack truly ready to leverage AI’s full potential?  We’re not talking about slapping on a couple of AI tools and calling it a day. Nope. We’re diving into full-on compatibility, integration, and readiness. […]

Illustration of a person using a laptop with Adobe Experience Platform Web SDK graphics and icons representing data and security.

Understanding Adobe Experience Platform Web SDK: A Comprehensive Introduction

The Adobe Experience Platform (AEP) Web SDK is transforming how businesses collect, manage, and leverage data across the Adobe Experience Cloud, which includes tools like Adobe Analytics, Adobe Target, and Adobe Audience Manager. This innovative solution offers a unified and simplified approach to tracking, replacing the need for multiple legacy libraries previously required for data […]

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How to Migrate from AppMeasurement.js to Web SDK: A Step-by-Step Guide

As businesses strive for improved data collection, faster website performance, and real-time analytics, migrating from AppMeasurement.js to Adobe Experience Platform (AEP) Web SDK becomes essential. The Web SDK simplifies data tracking by consolidating multiple Adobe solutions, such as Adobe Analytics, Adobe Target, and Adobe Audience Manager, into a single integration. However, transitioning to the Adobe […]

A vibrant illustration of two people connecting devices, symbolizing the Deep Research Connector with ChatGPT and HubSpot.

HubSpot Just Changed the Game: Meet the Deep Research Connector with ChatGPT 

Small teams, meet your new superpower.  HubSpot just became the first CRM to launch a deep research connector with ChatGPT—and it’s not just a feature drop. It’s a seismic shift. For 250,000+ businesses that trust HubSpot with their customer data, the game just leveled up.  If you’re in marketing, sales, support, or success—and you’ve ever […]

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How a Google Ads Services Agency Maximizes ROI for Businesses

It’s Not Just About Running Ads—It’s About Running the Right Ads, the Right Way If you’ve ever managed a Google Ads campaign, you know how easy it is to burn through a budget and have very little to show. The dashboard is overwhelming, the metrics are noisy, and a new feature or bidding strategy appears […]

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