Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

Cookieless Future: How to Market Effectively Without Third-Party Cookies

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

Top B2B Ecommerce WordPress Themes: Features and Benefits

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

Illustration of a person using a smartphone with earphones, next to a large phone screen displaying a chatbot icon and sound wave graphic, accompanied by the text

Voice + AI + AEO: The SEO Trifecta for 2025 

“The number of U.S. voice search users is expected to hit 153.5 million in 2025, up 2.5% from 2024, and reach 157.1 million by 2026.”  Source: Yaguara.co  Imagine this: You say, “Find me the best running shoes under $100,” and your voice assistant not only finds the perfect pair but shows you reviews, delivers personalized […]

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How GA4 Parallel Tracking Supercharges Your Marketing Stack? 

How do you keep your analytics fast, accurate, and user-friendly in a world where every millisecond matters?  Google Analytics 4 (GA4) represents the evolution of digital measurement, built not as an upgrade to Universal Analytics, but as an entirely new framework. It tracks users across platforms, leverages machine learning for insight, and eliminates the reliance […]

Illustration of a person using a laptop with a large screen displaying AI and SEO elements, accompanied by the heading

How AI Improves Content Optimization for Better Rankings 

AI is no longer an emerging trend in digital marketing; it is the engine driving forward-thinking strategies across SEO, content creation, AI content optimization, and performance analytics. As Google continues to refine its algorithms and search behavior becomes more complex, marketers and SEO professionals are turning to artificial intelligence not just to keep pace, but […]

AI SEO Tools That Supercharge Your Optimization Workflow

Top 10 AI SEO Tools Transforming Your Optimization Workflow 

Tired of guessing what works in SEO? What if AI tools could tell you exactly what to fix and when?  Yes, you heard it right, and here we are, not talking about the old SEO game anymore. In the year 2025, we’ve moved way past static checklists and spreadsheets. Today, AI SEO tools are leading […]

Adapt or Disappear in the Age of Generative Search

AI SEO Trends 2025: How Artificial Intelligence is Rewriting the Search Playbook

2025 marks a definitive turning point in the convergence of artificial intelligence and search engine optimization. One major AI SEO trend reshaping the field is Google’s AI Overviews, which now dictate how content gets surfaced. With ongoing SERP volatility and the rise of generative search experiences, the traditional SEO landscape is disappearing fast. Content strategies […]

Illustration of a person using a tablet surrounded by AI-related icons and flowcharts, with the headline 'AI Overview Checker

AI Overview Checker: Track Citations in Google’s AI Summaries

Google Search has entered a new era. With the rollout of AI-generated summaries—now known as AI Overviews—ranking #1 in organic results no longer guarantees visibility.  If your website isn’t being cited in those AI summaries, it might not matter that you’re topping the traditional SERPs. Your content could be bypassed entirely by users who find […]

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Agentic AI: The Silent Force Reshaping Marketing Ops 

“Wait, so this thing just… does it? Like, by itself?” Yes. And no, it’s not magic. It’s called Agentic AI and it’s the next evolution of marketing automation you didn’t know you were waiting for.  If you’ve been throwing AI at your ops but still relying on dashboards, approvals, and 14-tab workflows to get things done, […]

An illustration of a person analyzing data on a laptop, highlighting AI use cases for marketing operations. Title text above reads:

The AI Shortlist: Top Use Cases for Marketing Ops That You Must Know 

Back in the day, Marketing Ops used to mean fighting timelines and making friends with a dozen dashboards among other things (most of which hated you back). But somewhere between campaign chaos and analytics overload, AI quietly showed up and became the talk of the marketing operations town.  We’re not here to sell you “the […]

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Marketo & AI: Best Practices for Smarter Segmentation and Nurturing

You’ve got Marketo. You’ve got data. You’ve got 47 tabs open. Now what?  If you’re still building audiences with spreadsheet acrobatics and sending the same nurture email to 10,000 people hoping it lands, this one’s for you.   Trust us when we say AI in Marketo isn’t just hype. It’s here to rescue your campaigns from […]

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