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The AI Shortlist: Top Use Cases for Marketing Ops That You Must Know 

  • Mehakpreet Kaur
  • Jul 4, 2025
  • 7 min read

Back in the day, Marketing Ops used to mean fighting timelines and making friends with a dozen dashboards among other things (most of which hated you back). But somewhere between campaign chaos and analytics overload, AI quietly showed up and became the talk o

Marketo & AI: Best Practices for Smarter Segmentation and Nurturing

  • Mehakpreet Kaur
  • Jul 4, 2025
  • 6 min read

You’ve got Marketo. You’ve got data. You’ve got 47 tabs open. Now what?  If you’re still building audiences with spreadsheet acrobatics and sending the same nurture email to 10,000 people hoping it lands, this one’s for you.   Trus

The Developer’s Evolution in the Age of AI: What’s Next? 

  • Vishal Mehta
  • Jun 16, 2025
  • 4 min read

As AI cements its role in software development, the question is no longer if developers should adapt but how far they’re willing to evolve. April 2025 marked a turning point: AI tools are no longer just assistants—they’re becoming co-creators, reshap

The Ultimate AI Readiness Checklist for Your Marketing Ops Stack 

  • Akanksha Dass
  • Jun 13, 2025
  • 3 min read

AI isn’t the future—it’s already here, quietly revolutionizing marketing operations stacks everywhere. But here’s the real question: Is your current marketing ops stack truly ready to leverage AI’s full potential?  We’re not ta

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An illustration of a person analyzing data on a laptop, highlighting AI use cases for marketing operations. Title text above reads:

The AI Shortlist: Top Use Cases for Marketing Ops That You Must Know 

Back in the day, Marketing Ops used to mean fighting timelines and making friends with a dozen dashboards among other things (most of which hated you back). But somewhere between campaign chaos and analytics overload, AI quietly showed up and became the talk of the marketing operations town.  We’re not here to sell you “the […]

Graphic titled

Marketo & AI: Best Practices for Smarter Segmentation and Nurturing

You’ve got Marketo. You’ve got data. You’ve got 47 tabs open. Now what?  If you’re still building audiences with spreadsheet acrobatics and sending the same nurture email to 10,000 people hoping it lands, this one’s for you.   Trust us when we say AI in Marketo isn’t just hype. It’s here to rescue your campaigns from […]

Illustration of a person working on a laptop, surrounded by tech icons, with the text:

The Developer’s Evolution in the Age of AI: What’s Next? 

As AI cements its role in software development, the question is no longer if developers should adapt but how far they’re willing to evolve. April 2025 marked a turning point: AI tools are no longer just assistants—they’re becoming co-creators, reshaping not only how we write code but how we think about building software.  Looking to […]

A person checks items on a clipboard titled “The Ultimate AI Readiness Checklist for Your Marketing Ops Stack” against a light blue background.

The Ultimate AI Readiness Checklist for Your Marketing Ops Stack 

AI isn’t the future—it’s already here, quietly revolutionizing marketing operations stacks everywhere. But here’s the real question: Is your current marketing ops stack truly ready to leverage AI’s full potential?  We’re not talking about slapping on a couple of AI tools and calling it a day. Nope. We’re diving into full-on compatibility, integration, and readiness. […]

Illustration of a person using a laptop with Adobe Experience Platform Web SDK graphics and icons representing data and security.

Understanding Adobe Experience Platform Web SDK: A Comprehensive Introduction

The Adobe Experience Platform (AEP) Web SDK is transforming how businesses collect, manage, and leverage data across the Adobe Experience Cloud, which includes tools like Adobe Analytics, Adobe Target, and Adobe Audience Manager. This innovative solution offers a unified and simplified approach to tracking, replacing the need for multiple legacy libraries previously required for data […]

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How to Migrate from AppMeasurement.js to Web SDK: A Step-by-Step Guide

As businesses strive for improved data collection, faster website performance, and real-time analytics, migrating from AppMeasurement.js to Adobe Experience Platform (AEP) Web SDK becomes essential. The Web SDK simplifies data tracking by consolidating multiple Adobe solutions, such as Adobe Analytics, Adobe Target, and Adobe Audience Manager, into a single integration. However, transitioning to the Adobe […]

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