Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

Cookieless Future: How to Market Effectively Without Third-Party Cookies

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

Top B2B Ecommerce WordPress Themes: Features and Benefits

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

A graphic promoting a Google Ads services agency focused on maximizing ROI through smarter advertising strategies.

How a Google Ads Services Agency Maximizes ROI for Businesses

It’s Not Just About Running Ads—It’s About Running the Right Ads, the Right Way If you’ve ever managed a Google Ads campaign, you know how easy it is to burn through a budget and have very little to show. The dashboard is overwhelming, the metrics are noisy, and a new feature or bidding strategy appears […]

Illustration of a person holding a device, analyzing data on a laptop with

Adobe Target Consulting: How Experts Help You Personalize & Optimize Customer Experiences

Why This Isn’t Just About a Tool Personalization isn’t about impressing users with clever tricks. It’s about making the experience feel seamless—like the site already knows what someone’s looking for before they ask. That’s harder than it sounds. Most brands don’t suffer from a lack of data. They suffer from too much data and not […]

Graphic promoting Salesforce Commerce Cloud consulting services to enhance e-commerce, featuring a person using a mobile device.

Scaling Your E-Commerce Business with Salesforce Commerce Cloud Consulting Services

E-commerce has moved well beyond digital storefronts and product listings. In today’s landscape, successful online businesses must offer seamless shopping experiences, real-time personalization, advanced analytics, and the infrastructure to scale without disruption. That’s where Salesforce Commerce Cloud consulting enters the picture. Salesforce Commerce Cloud (SFCC) is one of the most robust enterprise-level platforms available today. […]

An illustration of a person working on a laptop with Google Ads insights, promoting smart targeting and higher ROI from an agency.

How to Choose the Right Google Ads Digital Marketing Agency for Your Business

Running ads on Google can deliver incredible results. The right campaign can bring in high-quality leads, increase brand awareness, and boost sales within days. But there’s a catch—Google Ads is powerful only when used correctly. Budget wastage, poorly written ad copy, weak targeting, and unoptimized landing pages can drain your ad spend with little to […]

A person with a laptop sits cross-legged, surrounded by data servers, promoting GA4 consulting for improved insights and growth.

Google Analytics 4 Consulting: How Experts Help You Unlock Actionable Insights & Boost Conversions

Data doesn’t lie—but it doesn’t speak clearly on its own, either. For modern businesses, the problem isn’t a lack of information. It’s knowing how to use that information to make better decisions faster. That’s where Google Analytics 4 consulting becomes a game-changer. Google Analytics 4 (GA4) is the new standard for website and app analytics, […]

The Future of Coding Developers in the Age of AI

The Future of Coding Developers in the Age of AI

As AI continues to reshape industries globally, the role of coding developers is undergoing a profound transformation. Far from rendering developers obsolete, AI is enhancing their capabilities, automating repetitive tasks, and opening new avenues for creativity, problem-solving, and innovation. The future is not a contest between humans and AI, it’s a partnership where developers and […]

A person using a laptop with Adobe's logo, discussing migration from AppMeasurement.js to Adobe Web SDK.

Why Migrate from AppMeasurement.js to Adobe Experience Platform Web SDK?

Is your analytics setup keeping up with the fast-paced digital world? With real-time data processing and evolving privacy regulations, is it time to move beyond AppMeasurement.js to Adobe Web SDK? Adobe Analytics has been a leader in digital analytics, providing businesses with insights into user behavior, engagement, and conversions. AppMeasurement.js served as the core JavaScript […]

A person analyzes data on a computer screen, with the title

Understanding AppMeasurement.js and Its Limitations

Have you ever wondered how Adobe AppMeasurement.js has shaped digital analytics and why businesses are now transitioning to modern tracking solutions? Adobe AppMeasurement.js is a fundamental tool for tracking website user behavior in Adobe Analytics. For many years, it has helped businesses collect, analyze, and optimize their digital interactions by tracking visitor engagement, campaign performance, […]

Graphic showcasing AI integration with HubSpot for enhanced CRM solutions, featuring an illustration of a woman using a laptop.

HubSpot and AI – A Match Made for Smarter CRM

Customer relationships have evolved beyond mere data points, they’ve become the canvas for crafting personalized experiences at scale. Conventional CRM systems often battle with handling large datasets, identifying the most valuable leads, and providing timely insights.  That’s where HubSpot CRM, powered by AI enters the game. Together, they offer a smarter, more efficient way to […]

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