“A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.”
-Roy H. Williams, Author
Have you ever created a website following the latest SEO algorithms? Took you hours and even days of planning and research? Only to find the scarcity of organic traffic and a lack of reach?
Are the overall statistics of the website not showing any staggering increase in clicks nor any significant improvement in the page rankings?
Well, you are not alone. Many business owners and marketers fail to get the desired results. This is often because they fall prey to common SEO mistakes.
Google changes its search algorithm very frequently. Thus, it is important that SEO experts adapt to these algorithms and stay updated with the trends for a satisfactory outcome.
With wrong information, marketers often spend a huge deal of effort and time on wasteful strategies. Here are some of the most common SEO mistakes that may slide by your eye and impact your website negatively.
Keyword stuffing is one of the biggest errors you can make in your SEO strategy. All forms of keyword stuffing are widely unacceptable and can lead to serious penalties. In simple words, filling your webpage with unnecessary keywords won’t rank higher on Google SERPs.
If the keyword satisfies the user search content, the overuse of the same keywords can cost the website a search penalty. Your website may even be removed from the Google search results altogether.
The technologies powering the search engines today have been optimized to detect keyword stuffing hence it is unwise to continue that practice in 2022
User experience is greatly affected by low-performance websites and hence the efficiency and speed are some of the biggest causes of declining engagement of website traffic.
Page load times are increasingly becoming an essential part of converting traffic into an engagement. The slower your website is, the more it tests the users’ patience. Users having a busy lifestyle would immediately move on to the next website if your website doesn’t load in time.
Source: Online Asset Partners
Leaving the practicality of slow load speeds, Google also analyzes site speeds and can hurt your site ranking. Google can prioritize your website amongst higher site rankings if your website showcases good loading speeds.
In the SEO and marketing sector terms like the White hat, Grey hat, and Black hat are used often. White hat methods are encouraged by search engines, Grey hat practices are low-key exploits that might be acceptable for the time being but have a high probability of being blacklisted shortly.
Black hat methods however are unethical practices used to overcome the search engine system. These methods exploit the search engine algorithms to boost the site ranking within a shorter time window. This undoubtedly is one of the top SEO mistakes made in accordance to the risk it possesses.
Methods such as backlink buying are one of the few backhanded practices that are dangerous for your website. Since Google terms this as a severe manipulation of the site ranking system, do not be surprised if you face major penalties upon being caught for these practices.
Even if the website hasn’t been penalized it is only a matter of time when it happens. Google is well within its legality of penalizing websites, even if websites have used black hat methods years ago. Hence, make sure to go back to your website records and verify that no artificial methods of search engine exploitation are being used currently.
In the year 2022, mobile-responsive websites are the minimum requirements to run a website. It is a given that about 50% of web traffic is mobile users so it is not even meant to be a matter of debate as to why the website needs to be mobile responsive.
However, a great number of websites have failed to see the importance of mobile-friendly websites and thus end up with reduced traffic. If the website is mobile-responsive the text and images will automatically resize in the correct ratios depending on the device to give a good experience to the users.
Source: Lithios Apps
Without mobile responsive facilities, the elements could be in a poor ratio that might render them to be illegible and cause the mobile traffic to leave the website without resulting in any engagements.
Place only the meta tags that match the description of the content. Google edits the title tag and meta description if the website doesn’t showcase the content mentioned in the title tag.
Source: Concinnity Limited
This can replace the important tags for your specific audience with random tags. This countermeasure was implemented to fight against the websites which use clickbait tags to rope in viewers only to waste their time, the traffic will leave immediately upon seeing the content displayed is not what they searched for.
For reducing this saturation and giving a better overall search engine experience Google will reduce the rankings of clickbait tags using websites, hence make use of title tags and meta tags that are related to the content being displayed.
Search engine optimization practices are not entirely meant for the control of organic traffic towards your website. The major criteria that count is the conversion rate of the clicks into sales. Without the conversion, the number of clicks will remain a mere statistic that might be good to showcase but will become obsolete if the overall sales aren’t improving.
The effectiveness of your SEO campaign can be understood after analyzing the numbers and statistics. You cannot take major decisions without understanding these digits. SEO cannot be treated as a one-time operation, it is an end product of constant modification and adapting to the ever-changing algorithm and its trends.
The search engine algorithms do not support duplicate or the same “word-to-word” content. It will be automatically termed as a low-quality user experience and the websites found to be displaying unoriginal content will be subjected to suitable penalties. Original content will go a long way in increasing the site rankings.
A content piece or blog displayed on multiple websites will not do well and will fall under content saturation. This will be marked as a poor search experience by Google. If the website is not able to provide original and high-quality content, hiring a professional copywriter could help you improve the quality of the web page and possibly increase the site rankings.
While staying within the rules of search engine algorithms and increasing the efficiency of the website is the target goal, the audience should also be focused on search intent. It is a hidden ranking factor that many websites have failed to focus on.
A website with the top of the line performance and the best SEO tactics can still fail. They may only provide content that is only relevant to Google and not to the satisfaction of the target audience. A healthy balance of technical details and non-technical details is important.
Providing the right information the user seeks would require knowing the motive of the audience upon searching the query on Google. Failure to satisfy the search intent of the website traffic can affect the website rankings deeply.
The successes of SEO strategies focused on driving traffic will be dependent on search engines down the road. To nail your SEO strategy you should take note of the above-mentioned common mistakes. Also, it is a great idea to run an SEO audit every six months to find and fix problems on your website.
If you need any help with it, we are here! Growth Natives’ digital team keeps up with the latest trends and believes in satisfying the search engine algorithms. We can help you avoid mistakes that Google can penalize you for and save your website from losing traffic. Let’s talk!