The Marketing Mix is the key foundation for the modern marketing strategies and business activities. It is more of a tool that helps marketers determine a brand’s offering. The Marketing Mix concept was first introduced around the 1960s by Neil H. Borden, where he described business executives as mixers of ingredients. However, it is today a widely accepted fact that Jerome McCarthy founded the concept and gave us the first 4Ps of the Marketing Mix (product, place, price, and promotion).
These 4Ps further paved the way for the modern-day 7Ps of the Marketing Mix, the additional three of which were given by Booms and Bitner in 1981. Now, the Marketing Mix not only includes physical things but also products that are services. For you to promote your brand or product effectively, you must know how to create a strategy that concocts the key marketing ingredients together. So why not learn it from a renowned software company that is totally killing it in its unique approach.
Check out the infographic below and see how HubSpot is incorporating the 7Ps of Marketing Mix to win customers.
Talk to us in the comment section about what you feel about Hubspot’s action plan on the 7Ps of marketing.
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