Buying Group Marketing (BGM): Upgrading Your Account-Based Marketing
- Account Based Marketing
- Marketing Automation
- Marketing Strategies
Until recently, B2B marketing was assumed to be a one-on-one interaction between two businesses. Account-based marketing (ABM) reinforced this as marketers engaged with each customer account through more relevant, personalized messaging and content. Today, ABM
admin
Jan 4, 2023 7 min read