Arpit Srivastava

Top 5 Effective Lead Qualification Frameworks

a person in a blue suit and white shoes holding a laptop

Published on: April 15, 2021 Updated on: June 27, 2024 views Icon 1254 Views

Share this article : LinkedIn Facebook

  • Strategy

Reading Time Icon 2 min read

Author

Arpit Srivastava
Arpit Srivastava LinkedIn

VP - Digital Marketing & Analytics

With over 17 years of experience spanning Data analytics, Product Marketing, MarTech consulting, ABM and Product management, Arpit currently serve as the VP of Growth Marketing & Analytics. Additionally he is Co-Founder and Product Head at DiGGrowth, a startup dedicated to revolutionizing marketing intelligence & spend optimization using AI and Data driven strategies.

Table of Contents

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month.  

The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit. 

Think of it as a help in making decisions. A lead qualification process helps sales teams decide if a lead is worth spending time, money, and resources. A lead qualification framework provides a standardized process through which any sales development rep, account executive, or sales manager can easily qualify or disqualify leads.

5 Best Types of Lead Qualification Framework

Let’s look at the 5 best lead qualification frameworks that will ease your job of qualifying leads, in this infographic below:

If you have any doubts about qualified lead generation for your business, talk to our experts on the subject.

Growth Natives is driven by a pragmatic approach, pays exclusive attention to your digital marketing and lead generation requirements, and remains business-centric to provide the best results that you are looking for. 

And we promise we won’t leave you astray! :-)

Top Related Blogs

a person sitting in a chair working on a laptop

Building a Successful Sales Pipeline: Everything From Lead Generation to Closed Deals

Always be closing. The golden mantra of every salesperson. But even the most seasoned sales professionals know that closing a deal is not easy. It’s a result of a lot of hard work and effort from different departments and building relationships with leads and nurturing them into sales opportunities.  So, if you want to consistently […]

a person standing next to a computer

Net Revenue Retention (NRR): The Golden Metric for SaaS Companies

The metric to end all other growth metrics is Net Revenue Retention (NRR). SaaS companies swear by this new golden standard. Why? It gauges their growth against the common bugbear that affects their organizational health – churn.  The revenue model of most companies, including SaaS, is not just about a one-off purchase of their product […]

a person standing next to a large white sign

Engaging Customers Via Customer-Centric Message Maps

Engaging customers has always been a challenge for marketers, but what is more taxing is engaging the right ones. The digital landscape has evolved exponentially over the years, letting you into diverse strategies for boosting engagement. One of the strategic means that delivers proven results is message maps. For those who do not know what […]

Join our Newsletter

Enter your email address below to subscribe to our newsletter