With over 17 years of experience spanning Data analytics, Product Marketing, MarTech consulting, ABM and Product management, Arpit currently serve as the VP of Growth Marketing & Analytics. Additionally he is Co-Founder and Product Head at DiGGrowth, a startup dedicated to revolutionizing marketing intelligence & spend optimization using AI and Data driven strategies.
The metric to end all other growth metrics is Net Revenue Retention (NRR). SaaS companies swear by this new golden standard. Why? It gauges their growth against the common bugbear that affects their organizational health – churn. The revenue model of most companies, including SaaS, is not just about a one-off purchase of their product […]
The digital advertising budget in 2022 is expected to increase by 15.6% from the $521.02 billion budget last year. As digital spending increases, the pressure to prove ROI further increases. For this, it is crucial to identify the right channels and ads that move prospects further into the funnel. If you are a digital marketer looking to […]
Google is the most dominant player in the analytics market which commands over 55% of the market share. Since its launch in 2005, it has been a boon to marketers for helping them track traffic, understand markets, and improve visibility on search engines. Naturally, marketers around the world are rejoicing at the long-awaited launch of […]
Data analytics generates maximum interest among marketers and has redefined the way business is done. Big Data and Artificial Intelligence are dominating the business landscape. Big Data alone is projected to be a $103 billion industry by the end of this decade. Most experts believe that Data Science is reshaping the post-covid world. Before the […]
Understanding Direct Traffic Direct traffic plays a role in analyzing the visitors to your website using Google Analytics. It refers to the type of traffic that comes from users who access your site directly without clicking on a link from another website or search engine. Definition of traffic In Google Analytics we categorize traffic as […]
Engaging customers has always been a challenge for marketers, but what is more taxing is engaging the right ones. The digital landscape has evolved exponentially over the years, letting you into diverse strategies for boosting engagement. One of the strategic means that delivers proven results is message maps. For those who do not know what […]
The Power of Account-Based Marketing for SaaS Companies Account-Based Marketing (ABM) is a strategic approach that targets high-value accounts instead of focusing on individual leads. It involves creating personalized and tailored marketing campaigns for specific accounts, encompassing a combination of sales and marketing efforts. For SaaS companies, ABM plays a crucial role in driving growth […]
Did you know that the global predictive analytics market is expected to reach $35.45 billion by 2027, growing at a CAGR of 21.9% between 2020 and 2027? If that doesn’t sound startling enough, how about more than 50% of top businesses using predictive analytics as a key tool in decision making? As automation and artificial […]
Almost all start-up owners will agree that creating a digital product is no piece of cake. It requires a lot of time, resources, and effort. But that is not the main reason why 90% of start-ups fail. Today, product development is not about the solution but everything linked with it, including real users. The reason why […]