Matthew Edgar

Matthew Edgar is a partner and consultant at Elementive, a Colorado-based consulting firm specializing in technical SEO. With over twenty years of experience, Matthew has helped hundreds of clients optimize their websites, improving organic traffic and conversions. His clients include startups, small businesses and Fortune 500 companies. Author of Tech SEO Guide (Apress, 2023) and the recently released Speed Metrics Guide (Apress, 2024), Mathew has spoken at leading SEO conferences, including SMX, MozCon and MarTech. He holds a Master’s in Information and Communications Technology from the University of Denver. Learn more and connect at .

More From Matthew Edgar

Illustration of two people discussing AI training concepts, featuring icons for settings, light bulb, graphs, and data on the right, with text
  • Matthew Edgar
  • May 16, 2024
  • 7 min read

How Is AI Trained?

Before we can optimize for Google’s Search Generative Experience (SGE) or other future types of generative AI search engines, we need to understand more about how AI systems work. This begins by understanding how AI systems are trained. In this article, I’ll review the primary ways AI systems are trained and how we can apply […]