Rukman is a skilled product designer with over 6 years of experience. As the head of product design, she has successfully brought to life over 80 brands and products across various sectors, including SaaS, B2B, eCommerce, and more. With a deep understanding of user experience, Rukman excels in creating profound digital experiences that resonate with target audiences, resulting in increased conversions for the brands she works with. She is a vibrant, driven, and team-building creative marketing executive.
Subscribe Now! Click Here! Learn More! Sign Up! Sounds familiar, but are you sure these are the right CTAs to trigger your customers? The truth is, viewers are bored with such monotonous terminologies. In fact, today they are looking for an exhilarating factor that could draw their attention. The average landing page conversion rate across […]
Your website represents you, your brand, and your business vision altogether. A perfectly designed and developed website is essential to attracting your potential customers. Earlier, the primary goal of any website used to be providing a seamless browsing experience for desktop users. But times have changed now! As we took a step toward mobility, things […]
If your plans don’t include mobile, your plans are not finished.” – Wendy Clark Did you know, 47.28% of web traffic in the United States was generated from mobile devices in the fourth quarter of 2021. Also, 57% of users do not recommend a business that has a badly designed mobile website. Today, 70% of […]
Software development is as complex as it sounds. However, most of the problems that developers come across are common. There are no prizes for reinventing the wheel and hence, you rely on solutions that other developers have used in the past. Design patterns are some such solutions to these common problems that developers face. In […]
Did you know 93% of communication is visual? Graphics play an important role in your brand’s marketing campaign. As the world has changed since the onset of the pandemic, virtual interaction between brands and their customers has forced businesses to explore more creative ideas in their communication. Like in previous years, graphic designers around the […]
Did you know landing pages have the highest conversion rate at 23%? By addressing buyers’ fears on the landing page, you can increase your conversions by 80%. A high-converting landing page offers information, triggers curiosity, and leads to conversion. It uses the right balance of the several elements it uses—headline, offers, USP, relevant copy, contextual […]
Understanding Graphic Design Trends: Graphic design trends refer to the popular styles, techniques, and aesthetics that are currently being used in the industry. These trends play a crucial role in shaping the visual landscape and are essential for designers to stay relevant and competitive. Several factors influence the emergence of design trends. One of the […]
‘Conversion’ is the most important word for any marketer. Even the most inspiring design, captivating content, and mesmerizing user experience would be insignificant and meaningless if it doesn’t lead to conversions. Brands need to constantly focus on improving their conversion rate optimization (CRO) to stay ahead of the competition. Marketers are adopting the design thinking […]
Design is the make-or-break element for marketers. Studies say that users only take 50 milliseconds (ms) to form an opinion about your web page’s visual appeal and 48% of users judge your business’s credibility by looking at your website design. That means, you only have a few milliseconds to showcase your brand and make an […]