Key Skills & Roles Required For Successful B2B Event Marketing
B2B Event Marketing– According to AdStage, 8% of B2B marketers use in-person events for lead generation initiatives. This is particularly important considering 73% of marketers are prioritizing lead quality in 2018. Depending on the size of the organization, functional responsibilities for event-related activities may sit within multiple departments or geographies, and the skills required may […]