Sameer, with 20+ years in B2B/B2C, focuses on extracting clear, actionable insights from big data, driven by a passion for understanding Google's endless queries.
The eCommerce industry has grown exponentially over the last decade. From a $680 billion industry back in 2011, it crossed $5 trillion in 2021. Back in the day, it commanded 3% of the total retail share and current estimates suggest it would be near a 20% market share by 2023. Though the Covid-19 pandemic has […]
The global influencer market value has immensely increased over the years. In 2021, the market was valued at 13.8 billion US dollars and is expected to reach 15 billion US dollars in 2022. The numbers are impressive, and so is the value this marketing strategy generates for brands and businesses. Today, it is almost impossible […]
In a way, eCommerce is shaping the way people interact and purchase from businesses. Consumers are embracing new means of shopping, such as social media. Moreover, companies are reinventing their strategies to adapt to these new mediums. Online commerce is the future, and therefore, businesses need to understand new and emerging e-commerce trends, which we […]
Marketers are often in a dilemma on whether to pursue lead generation or focus on creating brand awareness. It may even feel like a never-ending battle; do they need to pursue one strategy at the cost of the other? Or can brand awareness and lead generation go hand in hand? Both these strategies pay rich […]
Introduction In today’s competitive business landscape, standing out from the crowd is crucial. One powerful way to differentiate your brand and connect with your audience is through brand story marketing. This article will delve into the significance of brand story marketing, the importance of identifying your target audience, and how to structure and create a […]
Consumer Behavior Understanding the decision-making process of consumers is crucial in the field of psychology and marketing. By examining the factors that influence consumer attitudes, motivations, and preferences, marketers can gain valuable insights into how to effectively target their audience. Various psychological theories play a significant role in understanding consumer behavior. These theories help marketers […]
Every three seconds, a new website is born. If users can’t find what they want in five seconds, 61% will leave. Speed, efficiency, and user-centric design are vital for success in the online world. It’s important to optimize load times, simplify navigation, and organize content to engage users and stay competitive. However, a website with […]
Welcome to a goldmine of strategies where each hack is a stepping stone to your online store’s success. In the bustling digital marketplace, page speed isn’t just a convenience—it’s the heartbeat of your conversion rates. Imagine the sheer number of potential sales slipping through your fingers with each ticking second of delay. Luckily, we’re diving […]
Even during the pandemic crises, when the travel and hospitality industry had crashed, the retail industry continued to flourish. From the third quarter of 2020 to that of 2021, total retail sales increased 13.1%. Also, these are expected to exceed $4.44 trillion in 2021, indicating quite a bright future for retail. Concerning this, you cannot […]