A paid advertising strategy has always been central to the success of a business’s online marketing endeavors. Go through this blog and discover how to drive the desired outcomes from your paid advertisement strategies and campaigns.
Ever wonder what your online visitors are up to when they’re on your website? Understanding their journey, preferences, and areas of interaction is important for effective decision-making and improving your web presence. But how do you uncover these insights? That’s where you need web analytics—a powerful tool that turns user data into strategic insights. The […]
Have you ever wondered how your favorite websites seem to know what you want? How can they personalize your experience and show you content that’s relevant to you? The answer lies in web analytics. What is Web Analytics? Simply put, web analytics is collecting, analyzing, and interpreting data about how visitors interact with your website. […]
Advanced web analytics provide a powerful lever in the engine of digital transformation. They offer a means to collect, track, analyze, and interpret data from various online sources. These data-driven insights facilitate informed decision-making, which is fundamental to any digital transformation initiative. In this era of digitization, businesses that fail to adopt advanced web analytics […]
Every website tells a story—a story about how many people visited it, how many signed up for a webinar, downloaded an ebook, scheduled a demo, and so on. To get an accurate picture, tracking web analytics is essential. It lets you assess your website’s current performance. Based on these analyses, you can conduct tests to […]
“Your website has a high bounce rate” – A nightmare for marketers. A high bounce rate is something that keeps marketers up all night. Moreover, this is one of the major points of discussion on Twitter, Facebook, and other digital marketing groups. And this is the reason you are reading this article. No matter what […]
Marketing in today’s dynamic environment means customizing your approach, tactics, and messaging for your target audience to become your customer and brand advocate. However, it gets tricky when you have multiple touchpoints instead of a linear path from awareness to acquisition to retention. As many as 86% of shoppers use more than one touchpoint before […]
It is an adventure to track your visitors’ journey through your website. And Google Analytics is your compass that shows you the way. Google Analytics provides a leeway to visualize all the steps your users need to take for a pre-defined task, which could be purchasing a product, downloading an ebook, or subscribing to your […]
“Cookies,” marketers love them with their tea and in their marketing campaigns. Come 2023 and we would start the countdown to a cookieless world in marketing campaigns. You can still enjoy those cookies with your tea! Google has announced it would stop sharing third-party data on the Chrome browser by the end of 2023. Though […]