Shahzad Mussawir, currently managing the Digital Marketing team, holds 7 years of experience and expertise in PPC, data analytics, SEO, MarTech consulting, ABM, and product management. His leadership and project management skills are unparalleled in managing teams and clients. With his accountable and influential leadership, Shahzad helps the team grow and deliver its best to the clients.
“Out with the old, in with the new” is the best mantra for efficiency in the ever-changing landscape of analytics and marketing technology. As third-party cookies and Universal Analytics are getting phased out, Google has introduced a new property “designed for the future of digital analytics & measurement”—Google Analytics 4. Google Analytics 4 or GA4 […]
A few decades ago, marketing was straightforward—a simple TV or radio commercial, a newspaper advertorial, and a large billboard sign. Marketing channels were limited. Today, things are different. Search engine marketing. One-to-many social media platforms. Emails. Search Engine Optimization. Mobile Apps. Marketers need to work across all these channels to maximize brand awareness and generate […]
In today’s data-driven landscape, especially powered by AI, the key to unlocking the full potential of your online presence is through web analytics. Picture your website as a bustling market, with countless patrons wandering through, and web analytics as the astute shopkeeper who knows exactly what each visitor desires. This shopkeeper not only tracks footfalls […]
Did you know that B2B data decays at a rate of 35% annually? In other words, one-third of your business data becomes corrupt, irrelevant, or unusable in a year. And due to inaccuracy and irrelevancy of data that results in reduced productivity and waste of resources, you lose 12% of your revenue. Over the last […]
Is digital analytics powering your business’ decision-making strategy? If not, you are likely to fall behind in the race. Though we have seen immense growth in the adoption of data and analytics in decision-making, some small and medium businesses are yet to leverage the potential of analytics. Some believe they are too small to benefit […]
An online business is no joke, especially when competing with giants like Amazon with an unlimited marketing budget. As a result, the battle to reach the front page of Google’s search results is fierce. Even with good SEO, reaching the first page may take months or even a year. Google Ads helps businesses to gain […]
2022 is expected to be an important year for Meta. Facebook’s parent company signaled its intentions with an update to the campaign set-up process in late 2021. Meta’s ad objective listings in Ads manager will see some big changes that will bring the most practically relevant tools into prime focus and simplify the campaign set-up […]
Stay Ahead with the Latest PPC Trends Are you ready to optimize your online advertising efforts to the fullest? Pay-Per-Click (PPC) advertising is a powerful tool that allows businesses to drive targeted traffic to their websites and boost conversions. In this competitive and ever-evolving digital landscape, staying up-to-date with the latest PPC trends is essential […]
Client satisfaction is the key responsibility of any business. More than anything, creating personalized products and services that meet consumers’ demands is essential. This is why data segmentation is considered as an effective strategy, as it depends on the buyer’s persona and collected data to create customized messages. According to a HubSpot report, segmenting data […]