Shivam Joshi is a Google and Adobe Certified Data Analyst, specializing in Adobe Analytics, GA4, Google Tag Manager (GTM), Web SDK, Mobile SDK, and AEP services. With deep expertise in data collection, implementation, and optimization, he helps businesses seamlessly integrate Adobe Experience Cloud and Google Analytics solutions for precise tracking and actionable insights.
The Adobe Experience Platform (AEP) Web SDK is transforming how businesses collect, manage, and leverage data across the Adobe Experience Cloud, which includes tools like Adobe Analytics, Adobe Target, and Adobe Audience Manager. This innovative solution offers a unified and simplified approach to tracking, replacing the need for multiple legacy libraries previously required for data […]
As businesses strive for improved data collection, faster website performance, and real-time analytics, migrating from AppMeasurement.js to Adobe Experience Platform (AEP) Web SDK becomes essential. The Web SDK simplifies data tracking by consolidating multiple Adobe solutions, such as Adobe Analytics, Adobe Target, and Adobe Audience Manager, into a single integration. However, transitioning to the Adobe […]
Is your analytics setup keeping up with the fast-paced digital world? With real-time data processing and evolving privacy regulations, is it time to move beyond AppMeasurement.js to Adobe Web SDK? Adobe Analytics has been a leader in digital analytics, providing businesses with insights into user behavior, engagement, and conversions. AppMeasurement.js served as the core JavaScript […]
Have you ever wondered how Adobe AppMeasurement.js has shaped digital analytics and why businesses are now transitioning to modern tracking solutions? Adobe AppMeasurement.js is a fundamental tool for tracking website user behavior in Adobe Analytics. For many years, it has helped businesses collect, analyze, and optimize their digital interactions by tracking visitor engagement, campaign performance, […]