Subhadeep Bhattacharjee is a content writer who follows the world of technology and business. With a passion for both cutting-edge tech and the fascinating world of business, he is on a mission to explore the intersection of these two worlds and share his opinion. When not poring over the latest advancements in AI, marketing automation, and cybersecurity, he is following cricketing action from around the world.
How many apps, tools, and technology does your organization use? Did you say only a handful? Chances are you are missing out on many that you use in the periphery. Statistics reveal that an average mid-market company can use nearly 185 different Apps in its tech stack! You may not be using a hundred anyway, […]
The process has finally begun, and Google has brought down the curtains on Universal Analytics. Since July 1, 2023, Google has stopped processing hits, including standard properties in Universal Analytics. The search engine giant had started automatically creating GA4 properties for existing users who hadn’t created GA4 properties by themselves. Millions of website owners and […]
When is your next webinar scheduled? Chances are, you have one scheduled for today and have to attend a couple, if not more, every week. The COVID-19 pandemic made webinars popular, and they became the saving grace for the corporate world when people were locked indoors. Zoom, Google Meet, Livestorm, GoToWebinar, etc., became the go-to […]
“Information is the oil of the 21st century, and analytics is the combustion engine.” Peter Sondergaard This quote from the former VP at Gartner summarizes the importance of analytics. You need to know the pulse of your audience to make the most intelligent marketing decisions. The web analytics market has been growing steadily in the […]
Let’s start by asking this question – what is the mantra to success in the technology-driven world? The answer is harmonizing the relationship between the holy trinity – marketing, sales, and customer service. Businesses that crack this code and embrace automation streamline their operations, attract more customers, and drive sustainable growth. If you are a […]
“It’s not the customer’s job to know what they want.” – Steve Jobs The former Apple CEO was spot on with this statement, as a HubSpot survey also suggests that 66% of customers expect brands to know their needs. It is a fact that businesses that understand their customers’ needs and pain points and address […]
“A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” – Henry Ford There is no argument for the fact that customer experience is the biggest market differentiator in today’s dynamic business environment. A century back, businesses could harp on their brand equity. Till about a few […]
A business retaining its customers is more likely to succeed than others. According to a study by American Express, acquiring a new customer is 6-7 times more expensive than retaining one. Another study by Bain and Company suggests that a 5% increase in customer loyalty translates to a 25-95% increase in revenue! While you should […]
Customer relationship management (CRM) is the bedrock of success in a competitive business ecosystem. Businesses that strike the perfect equilibrium between relationship management and customer retention can gain an edge over their competitors. From tracking customer interactions and behaviors to creating personalized experiences, CRM or customer relationship management software and strategies can help your business […]