Business

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Customer Contacts: Why They Matter and How to Improve Them

If you’ve ever asked yourself, “What on earth are customer contacts?” you’ve landed in the right place.  Stick around as we delve deeper into customer contact definition, where to contact customer service, and much more. Presenting

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The Zest of Success: Mastering the Art of Spicy Customer Contacts

Customer service has become a key success factor in today’s fiercely competitive corporate environment. The power of successful client interactions is at the core of excellent customer service. These contacts, whether they take place via the phone, email

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The Power of Good Business Customer Service: Building Strong Relationships for Success

In today’s competitive business landscape, providing exceptional customer service is more critical than ever. In this blog post, we will explore the significance of good business customer service and how it can foster strong relationships, enhance busine

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The Customer Connection: Building Bridges for Business Success

Picture this: When you enter a store prepared to buy something, the salesman welcomes you with a blank gaze and robotic pleasantries. How would you feel? Probably, irrelevant and unappreciated, and you might be inclined to take business somewhere else.  N

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From Acquisition to Retention: The Role of CRM Customer Service Software

Customer relationship management (CRM) is the bedrock of success in a competitive business ecosystem. Businesses that strike the perfect equilibrium between relationship management and customer retention can gain an edge over their competitors. From tracking c

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Is Your Business GDPR Ready? Here’s All Your Need To Know About The New Privacy Laws

The European Union’s General Data Privacy Regulation, or GDPR, has been the most significant talking point in the marketing community. This data privacy law intended to protect the customers’ rights serves as a template for privacy laws worldwide.

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Scaling Startups With Frugal Innovation

Let’s start by addressing the elephant in the room – It isn’t the best time to start a startup! It may sound a bit clichéd, given the whole startup ecosystem is based on solving problems that the big corporations and existing players in the mark

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6 Factors to Consider When Creating Buyer Personas

Sales Sally. Marketing Margery. Tech Taylor. Accounting Arya. Recognize them? Hint. Your marketing or sales might be using something similar already. These are buyer personas—a semi-fictional representation of your ideal customer. They are like the compass t

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Talking Heads: CMO-CIO Strategic Relationship for Growth   

Strategic Collaboration: Unlocking the Power of CMO-CIO Relationship In today’s fast-evolving digital landscape, the roles of Chief Marketing Officer (CMO) and Chief Information Officer (CIO) have become critically important for any business aiming to su

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