A business retaining its customers is more likely to succeed than others. According to a study by American Express, acquiring a new customer is 6-7 times more expensive than retaining one. Another study by Bain and Company suggests that a 5% increase in custom
If you’ve ever asked yourself, “What on earth are customer contacts?” you’ve landed in the right place. Stick around as we delve deeper into customer contact definition, where to contact customer service, and much more. Presenting
Customer service has become a key success factor in today’s fiercely competitive corporate environment. The power of successful client interactions is at the core of excellent customer service. These contacts, whether they take place via the phone, email
In today’s competitive business landscape, providing exceptional customer service is more critical than ever. In this blog post, we will explore the significance of good business customer service and how it can foster strong relationships, enhance busine
Picture this: When you enter a store prepared to buy something, the salesman welcomes you with a blank gaze and robotic pleasantries. How would you feel? Probably, irrelevant and unappreciated, and you might be inclined to take business somewhere else. N
Customer relationship management (CRM) is the bedrock of success in a competitive business ecosystem. Businesses that strike the perfect equilibrium between relationship management and customer retention can gain an edge over their competitors. From tracking c
The European Union’s General Data Privacy Regulation, or GDPR, has been the most significant talking point in the marketing community. This data privacy law intended to protect the customers’ rights serves as a template for privacy laws worldwide.
Let’s start by addressing the elephant in the room – It isn’t the best time to start a startup! It may sound a bit clichéd, given the whole startup ecosystem is based on solving problems that the big corporations and existing players in the mark
Sales Sally. Marketing Margery. Tech Taylor. Accounting Arya. Recognize them? Hint. Your marketing or sales might be using something similar already. These are buyer personas—a semi-fictional representation of your ideal customer. They are like the compass t