The digital advertising industry has taken the online world by storm. When you are ready to launch your first advertising campaign, every outlet will offer you a different pricing model based on certain metrics.
Years ago, there were only two advertising models known to advertisers, namely CPC and CPM. To date, dozens of them have emerged out of attempts to market better. Each advertiser will calculate the price in their own way, depending on their budgeting strategy.
The following infographic lists six different advertising pricing models and how each of them works. Learning about each of the digital advertising pricing models, you can choose the one best suited for your business.
Do tell us about the digital advertising pricing model that you think is the most efficient in the comments below!