The Marketing Mix is the key foundation for modern marketing strategies and business activities. It is more of a tool that helps marketers determine a brand’s offering. The Marketing Mix concept was first introduced around the 1960s by Neil H. Borden, where
Why Every Business Should Consider Working, with a Marketing Agency In today’s business environment having the support of a marketing agency can be extremely valuable. Whether you’re a business owner or an experienced entrepreneur, understanding an
The latest digital marketing trends confirm that almost 92% of people across the globe watch videos online every day. By early 2024, most of the internet traffic will solely be video. Videos are revolutionizing the way we market. With the effectiveness of trad
In the changing realm of customer marketing it’s crucial to keep up with the trends. Staying informed about these trends can truly make a difference when it comes to developing strategies and tactics, for engaging, attracting and retaining customers. Und
Explore the Latest Video Marketing Trends Are you looking to boost your business growth and reach a wider audience? Discover the power of video marketing and stay ahead of the game with the latest video marketing trends. In today’s digital world, video h
Change isn’t coming; it’s here! The impact of Covid-19 is forcing every marketing team to change strategies and navigate through the new normal. Its sweeping impact on business is already being felt across the globe and indicates that more business
Are you struggling to convert leads into loyal customers? Look no further – B2B lead nurturing is here to revolutionize your sales process. In today’s competitive business landscape, B2B lead nurturing has emerged as a game-changer, helping busines
Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.– Sam Balter, Hubspot.And, that’s why many brands are leaning towards influencers to talk about their product. It’s the new wo
In the world of B2B marketing, lead management is a crucial process that every business should prioritize. But what exactly is lead management in B2B marketing and why is it so important? In this article, we will explore the definition of lead management and d