How to Optimize the Cost of HubSpot

HubSpot is a powerful platform that combines CRM, CMS, marketing, sales, and service hubs to help businesses grow faster and better. However, as with any comprehensive tool, costs can add up quickly if not managed effectively. Optimizing the cost of HubSpot without sacrificing functionality is key to maintaining a high return on investment (ROI) and ensuring your business leverages the platform's full potential.

From our experiences, we have been able to explore actionable strategies to reduce unnecessary costs while leveraging the full potential of the platform.

Let’s explore the practical and actionable strategies that help optimize your HubSpot costs while maximizing its benefits. Whether you're new to HubSpot or looking to streamline your existing setup, these insights will guide you toward more cost-effective usage of this powerful platform.

Top 5 Strategies To Optimize Your Hubspot Cost

1. Choose What Suits You the Most

The cost of HubSpot can vary from free tools to enterprise-level solutions so it’s necessary to jot down all your expectations from HubSpot to lock the best plan for you. Many businesses overpay by choosing a plan that doesn’t align with their immediate needs. Here’s what you can do:

• Start with a Free Plan: Don’t jump on the paid plan immediately but have your Marketing Operations team get a hang of the HubSpot Free Plan. HubSpot offers free tools with robust features for marketing, CRM, and customer service. For smaller businesses or those new to marketing automation, starting with these free features can keep a check on the cost of HubSpot.
• Upgrade Only When Required: Pay attention to the features you will be using. If you find yourself not using the advanced tools then it’s best to start with smaller plans rather than directly going for the enterprise one. It’s fairly easy to upgrade the plans at any point in time.
• Trial Periods and Add-Ons: Always take advantage of free trials to test advanced features like Marketing Hub Professional or Sales Hub. This will help you determine if the extra cost will be justified for your business. Here’s the HubSpot pricing reference link - 

https://www.hubspot.in/pricing/marketing/starter?term=annual

2. Clean Up Your Contact Lists

HubSpot’s pricing model can vary on the number of contacts in your database. Maintaining an outdated or non-mailable contact list as mailable contacts can inflate your costs unnecessarily.

• Keep Unsubscribed and Invalid Contacts in a Separate List: HubSpot does not take unsubscribed email addresses into consideration when billing. So, they should be uploaded as a separate list and not as part of the database.
• Remove Unengaged Contacts: Regularly cleanse your contact list by removing or segmenting inactive contacts who haven't engaged with your content in a while. This can reduce the number of billable contacts, lowering your overall cost.

    (Pricing with additional 5k contacts)           (Pricing with additional 10k contacts)

3. Utilize HubSpot Email and Landing Page Functionality 

We have seen multiple customers who have taken a license from HubSpot and still using some external email and landing page platforms. This increases the overall cost of marketing efforts however, HubSpot can take care of these without having to pay extra to HubSpot.

HubSpot has a bunch of features that can make the lives of marketers easy without having to learn coding.

Some of the built-in features of HubSpot which come in handy when subscribing to HubSpot:

• Emails and Landing Pages 
• Chatbot
• CRM (It can keep unlimited non-marketing contacts)
• Forms
• CTAs
• Workflows
• Sequences
• Playbooks
• Snippets
• Report and Reports Subscription 
• Sharable Dashboards
• Quotes
• Payments

(Email)

(Landing Page)

(Chatbot)

(Reports)

• Integrations: Use HubSpot’s Zero-code integrations to connect your Webinar, Ads, and Social media platforms.

4. Train Your Team to Maximize Efficiency

A certified and trained team can lead to efficient usage of the HubSpot platform and can make wonders when it comes to ROI.

• HubSpot Training: Growth Natives offers detailed, in-depth training and certification courses by HubSpot Certified Trainer that help your users understand the platform’s full functionality. Additionally, it makes sure that your team is confident enough in using the platform. Here’s the HubSpot Certified Trainer Reference Link: https://academy.hubspot.com/hubspot-certified-trainer/find-a-trainer/deepak-garg
• Book a meeting with a HubSpot-certified trainer: 

https://meetings.hubspot.com/rahul138

5. Get the Best HubSpot Pricing From Us

Being a HubSpot Gold Solutions Partner, we would love to be part of your HubSpot Cost Optimization Journey. Being the implementation partner, we get some discounts on the HubSpot pricing. 

If you plan to subscribe to HubSpot then feel free to book a free consultation to know how HubSpot could take your marketing to the next level.

Conclusion

By optimizing your HubSpot subscription, cleaning up your contact lists, consolidating tools, and training your team, you can reduce costs without compromising functionality. Regular audits and negotiations will ensure you're not overpaying and that your business is getting the most value from HubSpot. Keep an eye on usage patterns and adapt your plan as your needs evolve, ensuring long-term cost-effectiveness.

Ready to Optimize Your HubSpot Usage? Schedule a Free Consultation Now! Alternatively, feel free to reach out to the HubSpot-certified experts at Growth Natives. Just write to us at info@growthnatives.com and we will take it from there.