Sakshi Arora

Choosing the Right Digital Advertising Pricing Model

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Published on: February 19, 2021 Updated on: March 03, 2024 views Icon 273 Views

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Author

Sakshi Arora
Sakshi Arora LinkedIn

Assistant Manager- Content Marketing

Sakshi Arora is a seasoned content writer and marketer specializing in B2B topics such as marketing automation and website development. Leveraging her journalism background, she infuses her work with clarity and creativity, captivating audiences. Beyond her professional pursuits, Sakshi finds joy in writing about personal emotions, showcasing her introspective side and adding a unique touch to her portfolio.

Table of Contents

The digital advertising industry has taken the online world by storm. When you are ready to launch your first advertising campaign, every outlet will offer you a different pricing model based on certain metrics. 

Years ago, there were only two advertising models known to advertisers, namely CPC and CPM. To date, dozens of them have emerged out of attempts to market better. Each advertiser will calculate the price in their own way, depending on their budgeting strategy.   

6 Digital Advertising Pricing Models You Should Know

The following infographic lists six different advertising pricing models and how each of them works. Learning about each of the digital advertising pricing models, you can choose the one best suited for your business. 

Do tell us about the digital advertising pricing model that you think is the most efficient in the comments below!

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