Choosing the Right Digital Advertising Pricing Model

Digital Advertising Pricing Model
  • By Sakshi Arora,
    Published on: Feb 19, 2021
  • Updated on: Mar 29, 2023
  • PPC

The digital advertising industry has taken the online world by storm. When you are ready to launch your first advertising campaign, every outlet will offer you a different pricing model based on certain metrics. 

Years ago, there were only two advertising models known to advertisers, namely CPC and CPM. To date, dozens of them have emerged out of attempts to market better. Each advertiser will calculate the price in their own way, depending on their budgeting strategy.   

6 Digital Advertising Pricing Models You Should Know

The following infographic lists six different advertising pricing models and how each of them works. Learning about each of the digital advertising pricing models, you can choose the one best suited for your business. 

Digital Advertising Pricing Model

Do tell us about the digital advertising pricing model that you think is the most efficient in the comments below!

Author Box

Sakshi Arora

Sakshi Arora is a seasoned content writer and editor with extensive experience across various industries including B2C, B2B, travel, e-commerce, and IT. In her free time, she enjoys expressing her creative side through painting and writing poetry. She also finds solace in nature and has a deep spiritual connection. Music brings her immense joy.

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