Arpit Srivastava

Top 5 Effective Lead Qualification Frameworks

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Published on: April 15, 2021 Updated on: June 27, 2024 views Icon 1067 Views

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  • Strategy

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Author

Arpit Srivastava
Arpit Srivastava LinkedIn

VP - Digital Marketing & Analytics

With over 17 years of experience spanning Data analytics, Product Marketing, MarTech consulting, ABM and Product management, Arpit currently serve as the VP of Growth Marketing & Analytics. Additionally he is Co-Founder and Product Head at DiGGrowth, a startup dedicated to revolutionizing marketing intelligence & spend optimization using AI and Data driven strategies.

Table of Contents

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month.  

The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit. 

Think of it as a help in making decisions. A lead qualification process helps sales teams decide if a lead is worth spending time, money, and resources. A lead qualification framework provides a standardized process through which any sales development rep, account executive, or sales manager can easily qualify or disqualify leads.

5 Best Types of Lead Qualification Framework

Let’s look at the 5 best lead qualification frameworks that will ease your job of qualifying leads, in this infographic below:

If you have any doubts about qualified lead generation for your business, talk to our experts on the subject.

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