Resources

Amplifying Your Conversational Marketing Strategy With Chatbots

• Marketing Strategy

It would be an understatement to say that the tremors sent by the Covid-19 pandemic have changed the world of business. Businesses around the world, small and big, have in fact seen a 360 shift in how they approached the digital marketing paradigm. This is why

Subhadeep Bhattacharjee

3 Common Holiday E-commerce Challenges and Solutions

• Marketing Strategy

Even during the pandemic crises, when the travel and hospitality industry had crashed, the retail industry continued to flourish.  From the third quarter of 2020 to that of 2021, total retail sales increased 13.1%. Also, these are expected to exceed $4.44

Shagun Sharma

Top App Marketing Strategies For New Users Acquisition

• Marketing Strategy

So you have built a next-generation app but don’t know where to start with marketing it? Are you wondering how to attract users to your new app?  With more than 100,000 new Android apps released in the Google Play Store every month and  2.87 million ap

Sakshi Arora

Pipeline Marketing – The Unknown Road to Revenue!

• Marketing Strategy

Imagine a perfect marketing world, where all the leads that you bring in turn into customers. This thought looks good on paper but the reality is far from this truth. Marketers have been doing lead generation for centuries now. About 53% of the marketers alloc

Ayushi Rana

Building Marketing Funnel for Long-Term Business Growth

• Marketing Strategy

Marketers can only excel when provided with information that directs them towards a precise goal. Analytics tops the chart of many marketers when creating a great marketing strategy and at the same time, they must include other factors as well.  One of th

Karamjit Kaur

Winning Tactics For Conversational Marketing In 2020

• Marketing
• Marketing Strategy

Are you striving to move your potential buyers faster through the sales cycle? Conversational marketing may be a great solution. The AI-powered chatbots have already elevated the customer service quality to new levels and are expected to do more wonders in 202

Gaurav Rajput

Transforming Branding in Today’s World

• Marketing
• Marketing Strategy

In today’s world of ever-increasing technology influence and numerous digital platforms that are available for your customers to engage with your brand, creating a multi-channel presence is of colossal importance. The traditional branding ways were easier du

Taran Nandha

5 Must-Haves for B2B Website Conversion Rate Optimization

• Marketing Strategy

Conversion Rate Optimization (CRO) based on A/B testing is one of the fastest deployable methodologies to increase the percentage of your website visitors taking the desired action.  There are abundant Conversion Rate Optimization tactics available to inc

Taran Nandha

Smarketing – Aligning Sales and Marketing for Greater Success

• Marketing Strategy

Taran Nandha