The dynamics of marketing change as businesses grow. Fullcast, a market leader in RevOps, helps clients’ sales with go-to-market strategies and automation. Working toward RevOps enablement by aligning technology, community, and education, the company has been solving the challenges of aligning sales planning to operational execution in high-growth companies.
In an open dialogue with Growth Natives, Beth Pfefferele, Head of Marketing at Fullcast, shares her experience on how to approach marketing in a challenging market and why frugal innovation has become a critical part of growth marketing.