Akanksha Dass

Head of Content Marketing & Strategy

Akanksha is a content marketing expert who strongly focuses on driving a brand's narrative through modern content marketing techniques. With extensive experience in the B2B world, she has worked for brands like Dell and American Express. She specializes in content, email, inbound, social media, and copywriting. A writer at heart and a marketing technology enthusiast, she currently spearheads a team of intelligent writers, mentoring them with purpose, passion, and empathy.

More From Akanksha Dass

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  • Akanksha Dass
  • Feb 3, 2025
  • 4 min read

Is SaaS Dead? Meet Agentic AI: The Hurricane SaaS Didn’t See Coming

SaaS had a good run. But is it time to say goodbye? Once upon a time, SaaS (Software as a Service) was the undisputed king of the business world. It was everywhere—automating workflows, crunching data, and keeping marketers happy. But now, there’s a new kid on the block: Agentic AI. It’s smarter, faster, and doesn’t […]

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  • Akanksha Dass
  • Dec 23, 2024
  • 5 min read

Content Marketers vs AI: How to Stay Ahead in the Digital Marketing Era

AI isn’t coming for your job—it’s already here! It’s generating blog posts, crafting email subject lines, and even making art. So, where does that leave us, content marketers? If robots are taking over the busy work, how do we stand out, secure our roles, and actually thrive?  Spoiler alert: the answer is NOT to write […]

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  • Akanksha Dass
  • Mar 9, 2022
  • 10 min read

Decoding Salesforce Service Cloud: A Prologue to Seamless Adoption

So, you’ve got your eyes set on conquering the Salesforce Service Cloud realm—good call! This robust platform is a game-changer when it comes to delivering top-notch customer service. And choosing Salesforce Service Cloud is a step in the right direction for revolutionizing your customer service game. But before you dive headfirst into the Salesforce Service […]