Small teams, meet your new superpower.
HubSpot just became the first CRM to launch a deep research connector with ChatGPT—and it’s not just a feature drop. It’s a seismic shift. For 250,000+ businesses that trust HubSpot with their customer data, the game just leveled up.
If you’re in marketing, sales, support, or success—and you’ve ever thought “I wish I had a data analyst for this”—good news: you now do. And it lives inside ChatGPT.
So, What Is the HubSpot Deep Research Connector?
In short: it’s a direct, secure connection between your CRM and ChatGPT that lets you ask complex, business-specific questions using your actual customer data. Not just the structured bits (like revenue or deal stage), but unstructured context too—like sentiment from tickets or notes from a sales call.
Think of it like hiring a PhD-level data analyst who never sleeps, never slacks, and is deeply obsessed with your CRM.
Why This Matters (Like, Really Matters)
AI is only as good as the data you feed it. Public data? Helpful. Your own data? Game-changing. This connector gives ChatGPT access to your HubSpot data—so it can generate insights with actual business context.
Need to:
- Spot high-converting cohorts?
- Surface churn risks?
- Forecast ticket volume spikes?
- Identify expansion-ready accounts?
Now, you just ask ChatGPT. Then act on it. Directly from HubSpot.
Use Cases That Make You Say “Wait, What?!”
Here’s where the magic happens. Imagine you’re a…
- Marketer
Ask: “Find my highest-converting customer segments and build a nurture flow to re-engage similar prospects.”
Get: A tailored nurture sequence → Launch the workflow in HubSpot.
- Sales Rep
Ask: “Which accounts show expansion potential based on industry, ARR, and tech stack?”
Get: A prospecting-ready list → Prioritize deals, fast.
- Support Lead
Ask: “Analyze seasonal trends in ticket volume and suggest Q3 staffing needs.”
Get: A forecast → Spin up Breeze Customer Agent for peak times.
- Customer Success Manager
Ask: “Spot dormant accounts with upsell potential and propose win-back plays.”
Get: Targeted actions → Activate retention strategies in HubSpot.
These aren’t theoretical scenarios. These are real use cases—now just a prompt away.
Built for Small Teams with Big Ambitions
Let’s be honest: most SMBs don’t have a full-stack data science team. Or time to dig through dashboards. This connector was built for them—for us.
“We’re not just adapting to the AI shift. We’re helping businesses lead through it.”
— Karen Ng, SVP, Product & Partnerships at HubSpot
With the deep research connector, any team—regardless of size—can run advanced queries, get contextual answers, and take action. It’s the democratization of insight. The end of guesswork. And the beginning of smarter, faster execution.
Easy to Use. Easy to Trust.
Setup is simple:
- Go to ChatGPT (paid plan required)
- Enable the HubSpot connector from GPT’s Plugin/Tool menu
- Authenticate your HubSpot account
- Start asking away
No devs. No data modeling. Just you, your prompts, and a whole lot of insight.
Data privacy? Handled. Users only see what they have access to in HubSpot. Sales reps don’t see each other’s pipelines. Support doesn’t see sales notes. Everything stays sandboxed and secure.
Also important: your data isn’t used to train ChatGPT. It’s private. Always.
Why It’s a Big Deal for RevOps (and Everyone Else)
If you’re in RevOps, you already live and breathe cross-functional data. This connector lets you:
- Sync GTM motions
- Build insight-powered plays
- Reduce lag between question and action
Less swivel-chairing. More alignment. Better results.
And for CMOs, founders, and marketing leads? This is the clarity you’ve been craving. One prompt. One place. Full context.
Available Now. For Everyone.
If you’re a HubSpot user and you’re on a paid ChatGPT plan (Pro, Plus, Team, Enterprise, Edu—you name it), you can start today. No add-ons. No long setup.
Just open ChatGPT, enable the connector, and start exploring your business like never before.
TL;DR (But Make It Powerful)
HubSpot’s deep research connector with ChatGPT is:
✅ The first CRM to plug into GPT like this
✅ Built for marketers, sales teams, support, and RevOps
✅ Powered by your own customer data
✅ Easy to use, private by design
✅ Available now to all HubSpot + ChatGPT users
It’s not about using AI because everyone’s talking about it. It’s about using AI that actually knows your business.
This is what smart CRM looks like.
Want Help Making It Work for You? Let’s Talk.
At Growth Natives, we help teams unlock the power of AI across your tech stack—from HubSpot to Salesforce to the tools you haven’t heard of yet. Whether you’re experimenting or scaling, we’ve got the strategy, execution, and nerd-to-human translation you need. Drop us a line at info@growthnatives.com and we’ll take it from there.