With over 17 years of experience spanning Data analytics, Product Marketing, MarTech consulting, ABM and Product management, Arpit currently serve as the VP of Growth Marketing & Analytics. Additionally he is Co-Founder and Product Head at DiGGrowth, a startup dedicated to revolutionizing marketing intelligence & spend optimization using AI and Data driven strategies.
“It is no use saying “we are doing our best.” You have to succeed in doing what is necessary.” Winston Churchill While the former British PM was no businessman, his quote summarizes the need to measure and map results against future goals. When you are running a business, you need to track performance constantly. Defining […]
Are you keeping up with the competitive and fast-paced B2B world? You might be lagging behind if you’re not leveraging metrics data. To keep ahead of the competition and accomplish your business goals, metrics data is essential. You might be wondering what precisely metrics data is. It’s just a collection of quantifiable indicators that may […]
A successful business needs multiple elements in the right place. It should be able to innovate new products, ensure customer satisfaction, build customer loyalty and most importantly, have the right tools to analyze metrics data. Why is it important to track metrics data? Because without measuring user engagement, it is impossible to gain valuable insights […]
In today’s technologically fast environment, companies are searching for market-leading strategies to boost their outreach and increase revenues. Unfortunately, no matter how well an existing strategy is, it soon becomes obsolete and conventional techniques cannot scale up the business. In this blog post, we will dive into the most sought-after marketing leading growth strategies that […]
“Measure what is measurable, and make measurable what is not so.” Galileo Galilei This quote, made almost five centuries back, applies to every organization. While some aspects of the business process are measurable such as sales, revenue, growth, etc., what about leadership or cybersecurity? Shouldn’t an organization measure these? To do so, we need to […]
The best marketing companies use a wide range of key performance indicators (KPIs) and make data-driven decisions to excel in the highly competitive market today. They create well-defined metrics dashboards to get a comprehensive view of the business and monitor the effectiveness of their marketing exercises. In this blog post, we will look at how […]
Have you heard the phrase “knowledge is power”? This is definitely true in the marketing industry! Businesses now depend heavily on marketing data to help them make wiser decisions and stay competitive. But what is marketing data, and where does it originate? Marketing data, in a nutshell, is any information that helps organizations in understanding […]
The ancient adage says, “You can lead a horse to water, but you can’t make it drink.” Traditional marketing tactics are no exception. If we talk about customers, they might not always respond to your message even after you personally share it with them. This is where intent marketing comes in. It helps to develop […]
Are you tired of sending out generic marketing messages to your whole email list and not getting any meaningful engagement? Worse yet, are you not seeing any conversions in your B2B sales pipeline? Then, you are not alone. Marketers are looking for innovative methods to stand out and get tangible results as the B2B marketing […]