With over 17 years of experience spanning Data analytics, Product Marketing, MarTech consulting, ABM and Product management, Arpit currently serve as the VP of Growth Marketing & Analytics. Additionally he is Co-Founder and Product Head at DiGGrowth, a startup dedicated to revolutionizing marketing intelligence & spend optimization using AI and Data driven strategies.
Talk of likes, shares, conversion rates, click-through rates, page views. What do you think of these? Are they just numbers? For a marketer like you, they are your heart and soul. If you are managing a marketing campaign for your brand, they’re the building blocks for success. In today’s digital age, you have unprecedented data […]
Over the years, web analytics has experienced changes transforming how businesses gather and interpret data about their presence. From methodologies to the introduction of technologies, the evolution of web analytics has brought forth both opportunities and challenges for businesses. Traditional Approaches to Web Analytics Web analytics methods include various techniques and technologies used to collect […]
The amount of data we produce on daily basis is outrageous. This is the reason new phrases like “zettabyte” are getting into the picture. Billions of people have access to the internet and every action is taken online results in new data. And data production benefits businesses as they can collect the data and use […]
It will take approximately 16 minutes for you to read this article. By the time you finish reading this write-up – there will be 4.8 million credit card transactions, more than 85000 orders on Amazon, and more than 200 million searches on Google. That’s data for you! Data – is not just a buzzword; it’s […]
As a B2B business owner, you understand that your customers are your lifeblood. Keeping customers satisfied is critical to your success, but with so many clients to handle, it is difficult to constantly provide a tailored and effective customer experience. This is where Data CRM comes in. Data CRM, or Data Customer Relationship Management, is […]
The Father of Computing, Charles Babbage said, “Errors using inadequate data are much less than those using no data at all.” Customer data is a goldmine of insights; some call it the oil of the 21st century. Businesses with the best customer data are miles ahead of their competitors in today’s fast-paced and highly competitive […]
Jan 25, 2023, Bellevue, Washington – Growth Natives, a leading modern customer engagement agency, recently announced the official launch of its flagship product, DiGGrowth. An AI-driven, no-code marketing analytics platform, DiGGrowth integrates the entire marketing stack to measure marketing effectiveness, activate marketing intelligence, simplify data analytics, and drive sales and revenue. “Having experienced the ever […]
Until recently, B2B marketing was assumed to be a one-on-one interaction between two businesses. Account-based marketing (ABM) reinforced this as marketers engaged with each customer account through more relevant, personalized messaging and content. Today, ABM has gone a step further and evolved into buying group marketing (BGM). BGM has added another dimension to ABM as […]
Always be closing. The golden mantra of every salesperson. But even the most seasoned sales professionals know that closing a deal is not easy. It’s a result of a lot of hard work and effort from different departments and building relationships with leads and nurturing them into sales opportunities. So, if you want to consistently […]